Driving 243% More Event Venue Reservations for a Local Brewery
Eureka Heights Brew Co is a craft brewery in the heart of Houston Heights, Texas. They’re known for bold, you-can’t-get-this-anywhere-else beers and for a taproom that doubles as a neighborhood gathering place.
The opportunity was getting the right people to find them. They already had a loyal following on the beer side. The bigger growth lever was their private events and venue business.
The catch: Houstonians searching “event space” or “rent event venue near me” weren’t connecting those searches to a brewery.
+243
YoY growth in event booking leads
$0.68
cost per conversion
+133%
increase in event revenue collection
Some of Our Best Work
Our Approach
We built a digital marketing strategy around one goal: turn Eureka Heights from a great brewery into Houston’s go-to event destination. We ran targeted Google Ads and Meta Ads, built an SEO content engine around events and the brewery’s signature experiences, and tightened every step of the path from search to booking.
Marketing Results
In 12 months, Eureka Heights turned its event business into a bigger revenue engine — and grew its organic footprint at the same time, even as competitors lost ground.
+243% YoY growth in event booking leads
31,000+ organic search sessions
$0.68 cost per conversion
39% lead-to-event booking conversion rate
+133% increase in event revenue collection
1,100+ organic keyword rankings
Page #1 for target keywords
Improved lead quality
Increasing visibility on Google results
What It Means To Find Your
Marketing REFUGE
“REFUGE has been great to work with! They bring both professionalism and creativity, which can be a tough combination to find.”
Eureka Heights Brew Co
