How We Built a Law Firm’s Website That Attracts Clients
Amber A. Homolka is an estate planning and probate attorney who helps clients protect their families, assets, and legacies. Her ultimate goal is to give clients peace of mind by ensuring their wishes are carried out.
The challenge? Legal websites often leave potential clients feeling more lost than when they started. We needed to balance the law firm’s many legal services while keeping the site cohesive, warm, and inviting.
97
PageSpeed performance score
10+
Website pages
100%
Mobile-optimized
Our Law Office
Website
Design Process
Most law firm websites feel intimidating and rely on generic stock photos that don’t reflect the people behind the services. The Law Office of Amber A. Homolka wanted something different. They wanted to build trust and connection from the very first click.
Discovery Phase
We started by picking a color scheme that felt warm and approachable. Soft neutrals paired with clean typography gave the site a modern, inviting feel. No harsh reds or overwhelming visuals.
Content Creation
To make the site feel personal, we featured images of the actual attorneys, sitting down and working, to show who you’d really be working with. This personal touch makes a big difference.
Testing and Launch
A lot of people use their phones to browse websites, so we made sure the site looked and worked great on screens of all sizes. We then tested the user journey as if we were clients ourselves.
Most legal websites fail because
they’re made by lawyers for other lawyers,
not for the people they serve.
Legal websites often fail their audience by leaning too heavily on technical language and rigid layouts. For the site of the Law Office of Amber A. Homolka, we flipped that script.
Amber brought an incredible level of insight into her audience, which helped us fine-tune the language and structure of the site. She wanted to make sure no visitor felt lost, intimidated, or unimportant — and that goal drove every design and content decision we made.
What It Means To Find Your
Marketing REFUGE
“The team at REFUGE is the perfect combination of small company friendliness and access alongside the sophisticated solution capability of a bigger firm. We look forward to years of working together as our firm grows! “
Amber Homolka, Law Office of Amber Homolka
