How We Drove a 58% Reduction in Cost Per Lead for a Law Firm
Nichols Weitzner Thomas LLP is a boutique healthcare law firm with offices in Houston and Austin, Texas. They bring big-firm experience to clients who want something a little more personal and a lot more focused. Their practice covers the full spectrum of healthcare law: regulatory compliance, payor reimbursement disputes, life sciences, labor and employment, and outside general counsel.
The main challenge was that the firm was doing excellent work, but the wrong people were finding them online. The inquiries coming in skewed heavily toward individual patients rather than the healthcare organizations, physician groups, and life sciences companies they wanted to serve.
800+ leads
in 12 months
58% decrease
in cost per lead
200% increase
in keyword rankings
A Glimpse Behind the Work
Our Approach
We built a digital marketing strategy around one goal: get their law firm in front of the right people, not just more people. We launched campaigns designed to reach healthcare administrators, practice managers, and executives actively searching for specialized legal help in Texas.
Marketing Results
In just 12 months, Nichols Weitzner Thomas LLP went from virtually no digital presence to a steady client pipeline — and has since grown their team to keep up with demand.
350+ organic leads generated through SEO
280+ first time phone calls
500+ leads from Google Ads
27% increase in organic website traffic
Page #1 for target keywords
Improved lead quality
What It Means To Find Your
Marketing REFUGE
“My law firm has worked with REFUGE for more than a year now and they’ve noticeably improved the number and quality of our leads from Google and online advertising for a reasonable price. We have a monthly video conference with their team where they present detailed results from the prior month and make suggestions for improvements to our campaigns for the months ahead. They really know what they’re doing. I would highly recommend REFUGE!”
Zach Thomas, Partner at Nichols Weitzner Thomas LLP
