Case Study

How a Therapy Practice Broke Into a Brand New Market and Got Over 900 Calls in 6 Months

Room for Change has been doing exceptional work since 2014. The practice built a reputation on something simple but rare: a large team of specialized therapists who accept insurance.

Over the years they grew to serve individuals, couples, teens, and families across the Dallas-Fort Worth (DFW) metropolitan area with services ranging from traditional talk therapy to EMDR intensives, bilingual counseling, and LGBTQ+ affirming care.

They were a thriving practice with a clear next move: Houston.

That’s where we came in.

+88%

year-over-year growth in total website sessions

900+

first-time phone calls from organic sources

Now competing

head-to-head with Houston’s top providers

Our Process

We fixed the foundation first. Every landing page was rewritten and optimized. FAQ sections were added across the site.

We also mapped and redirected pages from a previously acquired practice, Ajana Therapy, so that existing domain authority flowed into Room for Change rather than disappearing. Then we went after the content gaps.

Everything was tracked. Rankings, calls, form submissions, click behavior. Every month, we knew exactly what was working and doubled down on it.

Campaign Results

On month 1, if you searched “teen therapy Houston” or “LGBTQ affirming therapist Houston” or “Spanish speaking therapist Texas,” Room for Change wasn’t in the conversation. Their competitors, practices with years of SEO investment behind them, owned those searches entirely.

We made sure that changed.