Category: communication

Fresh Faces for Fall 2013! By REFUGE Team

Posted on September 4th, 2013 Categories: Blog, communication, Interns

We have some fresh faces around the office for fall and would like to make some introductions. They have started off to a great start and we look forward to seeing them grow! Read on to get to know them and learn a little about their career aspirations.   Patrick   Patrick Murray is one of our new Digital Marketing Interns and has quite a bit of interest and experience in the field. The Elder Group, a luxury real estate group, is where he first developed his social media skills with an internship that led to a full-time position. Patrick (more…)

Intern Spotlight: Stephanie Laucho By REFUGE Team

Posted on August 14th, 2013 Categories: Blog, Campaigns, communication, digital media, Facebook, Marketing, Refuge, Social Media

Stephanie Laucho has been a wonderful addition to The REFUGE Group team over the past couple of months. Consistently improving and putting forth her best effort on a daily basis, Stephanie was determined to learn as much as possible. Social Media Super Hero   Our clients’ social media pages felt the impact of Stephanie’s superb work while at The REFUGE Group. We quickly noticed increased engagement and new fans and followers once she learned the ropes. Once she learned what is appropriate to post, what prompts engagement and the idiosyncrasies between posting on different social media sites she soared higher (more…)

Are You Targeting the Right Audience? By REFUGE Team

Posted on July 31st, 2013 Categories: Blog, Branding, communication, Marketing

Building a successful business starts by identifying your target audience.  Targeting everyone will lead to failure, but targeting a specific audience leads your business on the path to victory. Creating a strong presence in the market is key to your business’ growth.  Here are three steps that you should follow to determine your target market.   Demographics  “No problem, no sale,” says Robert L. Jolles in his book titled, Customer Centered Selling. Customers shop if they have unmet needs or problems; even ones of which they are unaware. You must recognize which unmet needs or problems your product or service (more…)

Millennial Marketing By REFUGE Team

Posted on June 28th, 2013 Categories: Blog, Campaigns, communication, consumer behavior, Facebook, Marketing, Social Engagement, Social Media

The Millennial Generation is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, Vice President of Strategic Insights and Culture Education at NBCUniversal. Presently, small businesses must focus on real-time content and deliver a big impact upon consumers in the Millennials’ world of social media and digital devices. It is becoming harder and harder to stay relevant for modern businesses, so we’ll offer a few tips to success at marketing to the Millennials.   Keep on Talking   Your business has the opportunity to connect with customers on a whole new and faster level through online real-time interaction. Social (more…)

#Facebookhashtags #arehere By REFUGE Team

Posted on June 21st, 2013 Categories: Blog, Branding, communication, Facebook, Marketing, Social Media

Facebook announced the start of Hashtags on their social network site, as Twitter, Instagram and Pinterest have done.  Hashtags are used to search specific topics of interest. You can now improve content to a post or show that it is part of a common topic. As Facebook states, “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations.”  How to #hashtag  Brainstorm 3-5 keywords as your hashtag focus. Find out what the majority of people are searching for and terms that have low competition in (more…)

Tacos can be Messy and so can Social Media By REFUGE Team

Posted on June 12th, 2013 Categories: Blog, Branding, communication, Customer Service, Facebook, Personality, Social Media

The Incident   These employees really took the company’s old slogan, “Think Outside the Bun,” to a whole new level! Recently, two Taco Bell employees thought it was humorous to post a photo of one of them licking a stack of taco shells and posted it on Facebook, via username “Jj O’Brian Nolan” and Reddit.   That’s the Way the Taco Crumbles   The general public response was not as hilarious as these employees expected. Instead, social media users began to question the cleanliness of Taco Bell’s food and facilities, well if they weren’t already. However, some social media users (more…)

What makes Twitter #important? By Tiffany Tosh

Posted on May 23rd, 2013 Categories: Blog, Campaigns, communication, Consumer Engagement, digital media, Marketing, Social Engagement, Social Media

  Twitter is an entirely different form of social media compared to the other social media platforms out there today. Although Twitter users often use the social media platform as a way to share their basic day-to-day thoughts, Twitter can also be used by businesses to target desirable clientele. In fact, many Twitter users are highly educated, with over thirty percent of users holding four-year degrees. People are increasingly turning their attention to Twitter as an up-to-date source of news and information. Click here to read about one example where Twitter had a huge impact on the Dow, S&P and (more…)

Intern Spotlight: Mike Tauser By Tiffany Tosh

Posted on February 6th, 2013 Categories: Blog, communication, digital media, Marketing, Personality, Refuge, Social Media

All of us at the REFUGE Group are excited to bring you another Intern Spotlight. This week, we would like to introduce one of our newest interns, Mike Tauser.   Mike graduated from Marquette University with a degree in Broadcast Journalism. When asked why he chose to go there, his top answer was “the campus was a short bus trip from County Stadium, so [he] could still get [his] baseball fix without much difficulty.” As you can see, one of Mike’s greatest interests is baseball and he likes to spend his free time writing for his blog, Farmstros.   The strangest service (more…)

Twitter Adds Vine To List of Latest Apps By Tiffany Tosh

Posted on January 30th, 2013 Categories: Blog, communication, digital media, Marketing, Social Media

Last Thursday, Twitter launched its latest app, Vine and they calling it the “newest way to share video.” But what exactly does it do and how could this help marketing? We’ve done some research and here is what we’ve found.   What Is It?   Vine is similar to Twitter in that it lives off abbreviated versions of media. The app lets the user take about six seconds of video and then loops it to create a continuous video.  As Twitter’s blog states, “the brevity of the videos inspire creativity.” Simply connect to your Twitter account and you are ready (more…)

Intern Spotlight: Pauline Alderete By Tiffany Tosh

Posted on January 16th, 2013 Categories: communication, digital media, Interns, Marketing, Personality, Refuge

With the New Year beginning, we have another new intern to introduce to you. Meet Pauline Alderete.   Pauline is currently a junior at the University of Houston. Pauline always makes sure to sport her UH pride on “Cougar Red Fridays.” She thinks “it’s always great to see people around town either wearing red or something UH oriented.” She’s studying to be marketing and management double major in the Bauer Business School. She choose marketing because she wanted to “help others promote their dreams through their business and watch them succeed.”   When asked how do you think social media (more…)