Category: communication

Let’s Get Live With Live Streaming Video Platforms By Tiffany Tosh

Posted on November 21st, 2012 Categories: communication, Consumer Engagement, digital media, Personality, Social Media, WEB 2.0

Have you ever had an in-store event and wish your customers in another location could have participated too? Now such an event is possible with streaming platforms that let your event go live with a webcam and a internet connection. Here we introduce to the two biggest platforms.   I Stream, UStream According to their website, USteam is the fastest growing and largest live streaming platform. One of their claims to fame is President Obama used their platform during his 2008 campaign. Set up you custom channel and use UStream on everything from your smartphone to a webcam to encoders. (more…)

Get Promoted With Promoted Facebook Posts By Tiffany Tosh

Posted on November 14th, 2012 Categories: communication, digital media, Facebook, Marketing, Social Media

This summer Facebook released a new feature for its users: Promoted Posts. These posts, which are written like normal posts, make sure all of your followers see the information you are trying to push. Right now they’re only available to Facebook Pages that have at least 400 likes.     What Should I Post?   Post things that are similar to previous topics that your audience interacted well with. The Facebook Help page recommends taking a look at your Page Insights to best gauge your audience and what they interact best with. The help page also suggests that a new (more…)

You’re Invited: Using Online Event Planning Platforms By Tiffany Tosh

Posted on November 7th, 2012 Categories: Campaigns, communication, digital media, Marketing, Non-traditional, Social Engagement

Whether it’s an intimate get together or a full scale house party, everyone loves a good party. Planning and executing your (or your client’s) event can be tricky, but what if I told you there are sites that can help you organize everything from the invite to ticket sales to check in. Here are a couple of websites will make marketing your event simple.   Brighten Up Your Event   Founded in 2006, Eventbrite boasts selling over 79 million tickets. This platform let’s you create a personalized website for your event, so people can have a landing page while searching for (more…)

Daily Deals: Figuring Out Social Media’s New Deals By Tiffany Tosh

Posted on October 31st, 2012 Categories: Campaigns, communication, digital media, Facebook, Non-traditional, Social Engagement, Social Media

While it seems that the economy is growing day by day, people are still keeping a close watch on their spending habits. Most people look to find the best deals and social media sites like Facebook and Foursquare have jumped on the opportunity to distribute deals just for their users. We’ve broken down what it takes to create this deal and send it out to your fans.   Foursquare   No I’m not talking about the game you use to play at recess. This social media powerhouse totes over 25 million members worldwide and has seen about 2.5 billion check-ins (more…)

Corporate Graffiti: Billboard Marketing By Tiffany Tosh

Posted on October 17th, 2012 Categories: Advertising, Branding, Campaigns, communication, Graphic Design, Marketing

Even when you aren’t looking, they catch your eye. Billboards jump out grab your attention whether you’re sitting in traffic or driving down the freeway. According to AdHitch, 29% of people said that outdoor advertising caused them to visit a store within a week.   Keep It Short and Sweet   When planning what to put on your billboard, remember that people will be driving when they see it. In other words, keep it short. About Advertising suggests keep the length of words at about 6 or less. Since you have to keep your words to a minimum this is (more…)

Hello Mobile By Tiffany Tosh

Posted on October 10th, 2012 Categories: Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Social Engagement, WEB 2.0

It seems like everyone and their mom has a smartphone or tablet these days. According to a Pew, 55% of people who own cell phones use their phone to go online. With this increase in the number of mobile internet users, the need for mobile websites also has jumped. Here are some ways to take your website into the mobile frontier.   For those of us who aren’t tech savvy, Samantha Murphy, a tech reporter for Mashable, suggests using bMobilized. bMobilized is a do-it-yourself tool that converts your current website to a mobile version for just $5 a month. Simply (more…)

The Infographic: Your new How-To Friend By Tiffany Tosh

Posted on October 3rd, 2012 Categories: communication, Consumer Engagement, digital media, Graphic Design, Social Media

  These colorful and extremely helpful graphics have burst onto the digital scene explaining and discussing everything from aquatic botany to Twitter to online dating. But exactly what are infographics and why should you use one?   Well, they’re basically images that have graphics and text (includings stats) about a certain topic, place, thing, etc. Since infographics are graphics they be used on any webpage, facebook page, or Twitter, Pinterest post to get your name/company out on any platform. They also lead potential new clients to back to your website.   Now that you have seen the infographic light, it’s (more…)

Capturing your Company on Instagram By Tiffany Tosh

Posted on September 26th, 2012 Categories: communication, Consumer Engagement, digital media, Non-traditional, Social Engagement, Social Media

Instagram was once thought of only as an app for people to share photos of what they are eating, where they are going, what they are doing, etc. As the app continues to grow through its new parent company Facebook, Instagram is drawing the attention of other users, specifically businesses.     Well let’s break down how Instagram works. Basically you take or upload a photo to the app and you can edit the photo by changing the filter of the photo (see example). You also add a caption to the photo so your followers will know what/who is in (more…)

First Impressions: Business Card Edition By Tiffany Tosh

Posted on September 19th, 2012 Categories: Branding, communication, Graphic Design, Marketing, Personality

The business card have been a staple in the business world since the 17th century when they were used as trade cards for merchants. While they were much smaller back then, they still had the same idea: getting your name and business out into the general public. Here are some items that you should remember when creating your card. When creating your business card, make sure you include all of your contact information. That includes but is not limited to: name, title, company, business address, business phone number with extension (if you have one), cell phone number, email, company website, (more…)

Focusing In On Facebook By Tiffany Tosh

Posted on September 12th, 2012 Categories: Advertising, Branding, Campaigns, communication, Consumer Engagement, digital media, Facebook, Non-traditional, Social Media

We’ve all seen the new Frito-Lay commercial with Eva Longoria running around New York coming up with new flavors, so she can win the million dollar prize. While it seems a little weird having random consumers yelling ideas at you or in Frito-Lay’s case submitting ideas on their Facebook app, it looks like Frito-Lay is onto something. They have turned social media into a world wide focus group. They currently have 847,836 users and counting for the race for the newest Lay’s flavor.   This isn’t just a flash in the pan scenario. Other companies like Walmart have been listening (more…)