Category: communication

To Pin or Not to Pin? By Tiffany Tosh

Posted on September 5th, 2012 Categories: communication, consumer behavior, digital media, Pinterest, Social Engagement, Social Media

Nowadays it seems like everyone and their dog is on Pinterest, but should some companies have a Pinterest account? Digett’s Amy Peveto breaks down some of the decision points you should think about before your company jumps on the pinning band wagon. Here are some of the questions Peveto raises:   Does it fit what your business does? Can you find pins that represent what your company does/offers? Do you have the time to make sure your account stays up to date? If you answered yes to these questions and the others that Peveto proposes, then you should look into getting (more…)

Making UGC Work By REFUGE Team

Posted on June 27th, 2012 Categories: Campaigns, communication, Consumer Engagement, digital media, Marketing, Non-traditional, Social Media, Uncategorized

Does User Generated Content (UGC) work? More specifically, can a campaign reliant on UGC work? We think it can, provided the idea is carried out the right way. The best part about UGC campaigns is the element of risk involved with them; as far as content creation is concerned, UGC campaigns take a little relinquishing of control on the marketers part. Granted, UGC platforms have come under fire for not being professional enough. Remember the great journalism debates over self-publishing on blogs? However, there are distinct advantages to taking this road, especially in terms of the creativity that gets channeled (more…)


Posted on June 20th, 2012 Categories: Branding, communication, Consumer Engagement, Non-traditional, Personality

Imagining this scenario may be difficult for some people, but we believe there’s a lot to be learned from reality T.V. No, really. If you take a moment to dissect what lays behind their overwhelming success, the basic principles don’t stray too far from what generally determines and defines success. Faith in the product, ample amounts of self-confidence and an intimate understanding of human behavior go a long way in creating marketing campaigns that leave strong impressions for a long time. How do we make it happen? If there’s anything Extreme Makeover: Home Edition has shown us, it’s that people (more…)

Making Connections By REFUGE Team

Posted on June 13th, 2012 Categories: Branding, communication, Consumer Engagement, Marketing, Personality

How do you make connections? This may sound like a rhetorical question at the off-set, but when it comes to serving a target market that gets lumped together as a distant demographic, how do people find ways to reach out and connect? We’ve been thinking about this for a while. After all, if marketers can’t find ways to connect with their target markets in earnest, how do they adapt to change and changing interests within their demographics? We’ve thought about this for a while. Really, it’s what we do. And we’ve narrowed our thoughts down to two basics: Listening & (more…)

Building Trust – Virtually By REFUGE Team

Posted on June 7th, 2012 Categories: communication, consumer behavior, Consumer Engagement, Customer Service, Refuge, Social Engagement

We can sometimes lead you into tangents that talk about the warm and the fuzzy aspects of business and communication. We believe that relationships, after they’re established, are to be nurtured if they are ever to grow.   Corporate relationships are not unlike interpersonal relationships – after all, we still deal with human beings at each end of the communication spectrum. And you’d think that virtual communication and relationship building would assume a top- down model by default.   Not particularly. When we’re not all being harassed by spam-bots, the driving force behind virtual communication is still people. And it (more…)

Viddy? By REFUGE Team

Posted on May 30th, 2012 Categories: communication, digital media, Non-traditional, Social Media

There’s a new player on the social media field. Well. Perhaps not quite that new, given that celebrities and a few million people (27 million) have signed up for its service, but it’s still not quite at Instagram and YouTube status. So, we’ll call it new.   Meet Viddy, the latest contender for video sharing. In the past few weeks, it has received attention from various news media outlets and there seems to be a little hype building. Mashable has talked about it, Mark Zuckerberg has signed up for it and TechCrunch reported about a $30 million funding deal Viddy (more…)

Buzzword Buzzkill By REFUGE Team

Posted on May 23rd, 2012 Categories: Blog, communication, Consumer Engagement, Social Engagement

Marketers can be annoying people. Don’t you think it’s true? With all the buzzwords, hard-sells and arm twisting that goes around, it’s a wonder that people don’t retaliate in frustration.      As a marketing agency, we want to cater to your audiences’ needs and help you expand your profit margins, and we make every effort towards those goals. But there is such a thing as overkill. And really, who wants to be that guy? The one who’s always in your face telling you what to do.   We certainly don’t. Frankly, we think our field is peppered with overused (more…)

Cult Personalities By REFUGE Team

Posted on April 25th, 2012 Categories: Branding, communication, consumer behavior, Marketing, Personality, Uncategorized

Sometimes it’s good to be different. No, scratch that. It’s always good to be a little different, a little edgy, a little bit kooky and a lot bit silly. After all, it wasn’t the straight-line thinkers who developed the best fan following. Harley-Davidson is a shining example. So are brands like Apple, Jones Cream Soda and Krispy Kreme donuts. They may be mainstream now, but takes a certain chutzpah to develop the fan following that these brands have.     In the lives of all cult classics, however, comes a tipping point when the core group of followers must be (more…)

Meetup Marketing By REFUGE Team

Posted on April 4th, 2012 Categories: communication, Marketing, Meetup, Offline

Meetups – groups of people brought together by common interest through an online and social portal - have become a great way to network with the local shared-interest community and a cost-effective way to find a niche market. Granted it requires a little effort to lift-off, but then what doesn’t if it’s worthwile.     The best part of organizing a Meetup group is the minimal cost of customer acquisition. Although signing up at is a free process, you always have the option of charging for your events, which is what many people choose to do.    While the (more…)

How Much Klout Do You Have? By REFUGE Team

Posted on March 28th, 2012 Categories: communication, KLOUT, Marketing, Social Engagement, Social Media, Uncategorized

Because there weren’t enough social media channels and antics to keep track of, we’re going to tell you about another one. As their site, very boldly, declares, Klout is the Standard for Influence. How does it work? Klout pools together your conversations and interactions on your social media channels and determines, on a scale of 1 – 100, how wide your spheres of influence are.   If you don’t know what your Klout score is, finding out about it involves a fairly simple sign-up process. You fill in your details using your Twitter or Facebook account, answer a few questions (more…)