Category: Refuge

Intern Spotlight: Mike Tauser By Tiffany Tosh

Posted on February 6th, 2013 Categories: Blog, communication, digital media, Marketing, Personality, Refuge, Social Media

All of us at the REFUGE Group are excited to bring you another Intern Spotlight. This week, we would like to introduce one of our newest interns, Mike Tauser.   Mike graduated from Marquette University with a degree in Broadcast Journalism. When asked why he chose to go there, his top answer was “the campus was a short bus trip from County Stadium, so [he] could still get [his] baseball fix without much difficulty.” As you can see, one of Mike’s greatest interests is baseball and he likes to spend his free time writing for his blog, Farmstros.   The strangest service (more…)

Intern Spotlight: Pauline Alderete By Tiffany Tosh

Posted on January 16th, 2013 Categories: communication, digital media, Interns, Marketing, Personality, Refuge

With the New Year beginning, we have another new intern to introduce to you. Meet Pauline Alderete.   Pauline is currently a junior at the University of Houston. Pauline always makes sure to sport her UH pride on “Cougar Red Fridays.” She thinks “it’s always great to see people around town either wearing red or something UH oriented.” She’s studying to be marketing and management double major in the Bauer Business School. She choose marketing because she wanted to “help others promote their dreams through their business and watch them succeed.”   When asked how do you think social media (more…)

Planning Ahead with a Social Media Calendar By Tiffany Tosh

Posted on January 9th, 2013 Categories: Advertising, Blog, Facebook, Marketing, Refuge, Social Media

The beginning of the year gives everyone a chance to get everything together and organized before your to-do list becomes like a monster of a science fiction movie. Next thing you know you’re too busy to creatively write and track your social media posts. A way to prevent this is to do what many editors and authors have done for years, which is to create a social media calendar.   Added Benefits   Similar to traditional publishing calendars, a social media calendar helps you break down what and when you want to be posting. There are many benefits to a (more…)

Intern Spotlight: Shanea Johnson By Tiffany Tosh

Posted on January 2nd, 2013 Categories: Blog, Interns, Personality, Refuge

A few weeks ago, we introduced you to one of our new interns here at the REFUGE Group, Bobby Struzick. This week we are delighted to bring you Shanea Johnson.   Shanea comes to us from University of Houston Clear Lake, where she is currently a junior. She hopes to use her Communications degree to work with a company that allows her to socialize with clients. “I want to help someone build their business and be proud of all the work they’ve put it. I would love a job that gives back to the community and makes positive changes,” Shanea (more…)

Intern Spotlight: Bobby Struzick By Tiffany Tosh

Posted on December 19th, 2012 Categories: Blog, Interns, Personality, Refuge

At the REFUGE Group, we’re pretty proud of all our of interns. Our internship program allows us to interact with individuals who feel the same way we do about marketing.  Today, we would like to introduce you to one of our latest additions: Bobby Struzick.   Bobby is a 5th generation Texas A&M Aggie and recently graduated this past August with a Bachelor’s of Business Administration with a Marketing Focus. At A&M, Bobby was a proud member of the Fightin’ Texas Aggie Band.   If he could market anything, Bobby would want to market individual bands or other musical groups. (more…)

From Our Forum To Yours: Utilizing Blogs & Forums By Tiffany Tosh

Posted on December 12th, 2012 Categories: Blog, Marketing, Personality, Refuge, Social Engagement, Social Media, Uncategorized

The holidays are a time for sharing with others. One way to share with your customers is to reach out with a blog or forum. These digital discussions will help you engage and interact with your customers and fans.   It’s Your Stage   With a blog or a forum, you choose the topic you want to talk about. You can take your customers behind the scenes of the company or ask them which discontinued product they want to come back. By sharing with your customers, you will not only be promoting your company, but you’ll also be building credibility (more…)

SPRING 2013 Internship: Digital Marketing Intern By Tiffany Tosh

Posted on November 13th, 2012 Categories: Advertising, Branding, Campaigns, digital media, Facebook, Interns, Marketing, Personality, Refuge, Social Engagement, Social Media

The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.   To perform well in this internship you need to enjoy using and have working knowledge of social and news bookmarking sites as well as understand the power of a social media presence for brands and products.  Students working toward a college (more…)

Building Trust – Virtually By REFUGE Team

Posted on June 7th, 2012 Categories: communication, consumer behavior, Consumer Engagement, Customer Service, Refuge, Social Engagement

We can sometimes lead you into tangents that talk about the warm and the fuzzy aspects of business and communication. We believe that relationships, after they’re established, are to be nurtured if they are ever to grow.   Corporate relationships are not unlike interpersonal relationships – after all, we still deal with human beings at each end of the communication spectrum. And you’d think that virtual communication and relationship building would assume a top- down model by default.   Not particularly. When we’re not all being harassed by spam-bots, the driving force behind virtual communication is still people. And it (more…)

Summer 2012 Internship: Digital Marketing Intern By REFUGE Team

Posted on May 9th, 2012 Categories: Interns, Marketing, Refuge, Social Media, WEB 2.0

 The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.     To perform well in this internship you need to enjoy using and have working knowledge of social and news bookmarking sites as well as understand the power of a social media presence for brands and products.  Students working toward a (more…)

Refuge Marketing: On the Inside By REFUGE Team

Posted on May 3rd, 2012 Categories: Facebook, Interns, Personality, Refuge, Social Media, Uncategorized

At Refuge, we’re proud of being able to attract creative and intelligent people who understand that the heart of marketing lies in connecting with people. Our internship program allows us to work with bright and dedicated minds before and we thought it would be a great idea to introduce them to you.   Candace Espinal has enjoyed working with our long-standing clients, Eye Elegance and Cabinets & Designs. Her focus has always been ensuring that our clients’ requests are handled as professionally as possible. She has been vested in their success and attempted to provide them with equal attention to (more…)