Category: Social Media

Amazon Launches Amazon Video Direct to Compete with Google and YouTube By REFUGE Team

Posted on June 1st, 2016 Categories: Amazon, Amazon Prime, Amazon Video Direct, Content Marketing, digital media, Live Streaming, Social Media, Streaming Services, YouTube

By Vlad Vidaeff   Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…) (more…)

YouTube Unplugged: The Future of Television and live Streaming? By REFUGE Team

Posted on May 25th, 2016 Categories: Blog, Google Marketing, Live Streaming, Social Media, Television, YouTube

By Vlad Vidaeff   As of late, it seems like everyone is trying to establish itself as a potential player in live streaming and the future of television.  Facebook, Twitter, Apple, Amazon, and now Google are just a sample of some of the larger players who have begun to make moves.  As millennials have made it clear that they see no value in paying for cable television when they are only interested in watching a handful of channels, media companies have become more flexible in considering new solutions to attract this generation of consumers.  This blog will discuss YouTube Unplugged, (more…)

Twitter’s new Connect tab: Improving the Chances of Finding the Accounts you want to Follow By REFUGE Team

Posted on May 18th, 2016 Categories: Blog, Social Media, Twitter

By Vlad Vidaeff   Twitter has been a prime focus of our weekly blog due to the frequency of new features that the social media network has introduced over the past couple months.  Some new features were only discussed, such as eliminating the 140-character limit, while others have been finalized, such as Twitter’s deal with the NFL to live stream Thursday night football games.  This blog will discuss another new feature that was recently implemented by Twitter, the Connect tab. (more…) (more…)

The REFUGE Group’s Social Media Services By REFUGE Team

Posted on May 11th, 2016 Categories: Advertising, Analytics, Blog, Refuge, Social Media

By Vlad Vidaeff   Do you not have the time to maintain active social media profiles?  Are you overwhelmed by the seemingly endless list of social media platforms?  Are you unsure about how to tailor your content to each platform and how to increase your following as well as the effectiveness of your posts?  The REFUGE Group offers advanced social media services customized to your specific business.  This blog will explore some of REFUGE’s offerings which fall under the social media umbrella. (more…) (more…)

Facebook bots: The Greatest Thing Since Apple’s App Store or an Annoying Disaster Waiting to Happen? By REFUGE Team

Posted on May 4th, 2016 Categories: Artificial Intelligence, Blog, Bots, Facebook, Messenger, Social Media

By Vlad Vidaeff   For the generation that grew up with AOL Instant Messenger, you are likely already familiar with bots.  In an era where boredom as a child was a common occurrence (something that has disappeared these days with advancements in technology and limitless entertainment options), “IM’ing” your friends was a popular activity for children and teens.  In addition to your real friends, there were several bots you could chat with such as SmarterChild.  While they were not especially useful in any way, bots were a way to pass the time.  Most of us would make fun of bots (more…)

Google’s Innovative Project: Blending Search and Social Media By REFUGE Team

Posted on April 27th, 2016 Categories: Advertising, Blog, Digital Marketing, Google Marketing, Google Search, Social Media

By Vlad Vidaeff   When a new project doesn’t even have a name yet, it makes it that much cooler.  When it’s coming from Google, you have the attention of the general public.  This blog will explore the innovative new project by Google which blends Google search results and elements of a social media network. (more…) (more…)

Pinterest Opens Promoted Pins to Small-and-Medium Sized Businesses By REFUGE Team

Posted on April 20th, 2016 Categories: Advertising, Blog, Pinterest, Small business, Social Media

By Vlad Vidaeff   Promoted posts are an essential part of a company’s social media strategy on a variety of platforms.  Facebook’s algorithm has pressured brands to promote their posts to reach a large number of segments.  Other prime time players, including Twitter, Instagram, and LinkedIn also offer robust advertising platforms.  Until now, Promoted Pins on Pinterest were limited to large corporations such as Macy’s and Walgreens.  Small-and-medium sized businesses rejoice, Pinterest has announced that it has opened up Promoted Pins to all businesses on the network.  This blog will discuss the advertising options available to businesses, with a focus (more…)

A New Partnership with the NFL: Twitter’s Saving Grace? By REFUGE Team

Posted on April 14th, 2016 Categories: Advertising, Blog, Live Streaming, NFL, Social Media, Twitter

By Vlad Vidaeff   Twitter, are you ready for some football?  The NFL and Twitter have recently announced a streaming partnership for Thursday Night Football games.  This blog will discuss the terms of the agreement and what it means for the struggling social media network.  In the past, I have been critical of Twitter for several proposed or implemented changes to its platform.  In this case, I whole-heartedly support Twitter’s effort to make live TV an important aspect of its strategy moving forward. (more…) (more…)

The REFUGE Group’s Analytics Services By REFUGE Team

Posted on April 7th, 2016 Categories: Analytics, Blog, Data-Driven Marketing, Digital Marketing, Google Marketing, Social Media, Social Media Metrics

By Vlad Vidaeff   As a full-service boutique advertising agency, The REFUGE Group offers a vast array of marketing services ranging from traditional marketing to digital marketing and public relations/events.  Under the digital marketing umbrella, one of our core competencies is the analytics services that we provide to our clients.  This blog will give you a preview of the way in which we provide key metrics on a weekly basis. (more…) (more…)

LinkedIn Upgrades its Advertising Platform for Account-Based Marketing By REFUGE Team

Posted on March 30th, 2016 Categories: Advertising, Blog, Linkedin, Social Media

By Vlad Vidaeff   LinkedIn has been the haven for B2B marketers for quite some time.  Known as the “Facebook for professionals,” the network’s active users are mostly professionals in a variety of industries.  Along with individual profiles, many companies have company pages on LinkedIn.  Given its user base, LinkedIn has recently introduced LinkedIn Account Targeting.  This blog will discuss how companies can run effective account-based marketing campaigns by using this new tool. (more…) (more…)