Category: Social Media

Advertising Trends of 2013 By REFUGE Team

Posted on October 9th, 2013 Categories: Advertising, communication, Email Marketing, Social Media

Years ago, most of us probably pictured our lives in 2013 to be much different than they currently are. Flying cars, humans living in pods in the sky and meals consisting of a dinner pill were standard predictions for the average human. Though we are not The Jetsons yet, the rate at which technology is developed and perfected in today’s world is astonishing. The Internet has drastically affected the way information is obtained and shared, and profoundly affected the approach to advertising and marketing.   In 2013, while traditional forms of advertising and marketing are still quite effective, the latest (more…)

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

Public Relations Tactics: Old and New By REFUGE Team

Posted on September 18th, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, digital media, Facebook, Marketing, Non-traditional, Social Media

Public Relations Tactics: Old and New Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world.   Traditional PR   Traditional PR is all about the basics, press releases, email pitches and making phone calls to pitch a story. A press release is a written news story sent to the media in hopes that they will run in it on air, in a newspaper or on the radio. (more…)

Maintaining A Relevant Blog On Your Website in Important By REFUGE Team

Posted on September 11th, 2013 Categories: Blog, Campaigns, Marketing, Social Media

Blogging relevant, professional, quality and currant content is highly successful on attracting followers through (and to) one’s website. Today people have so many apps, social media, blogs and company or brands to keep up with in addition to maintain their own personal pages.   Why Do Blogs Matter?   Maintaining a blog regularly offers many benefits including attracting new leads, usable content quickly and allows you to drive traffic to your website via social media. They are also extremely useful SEO tools. If you want to be on the top in Google, updating a blog regularly will help achieve this. (more…)

Intern Spotlight: Stephanie Laucho By REFUGE Team

Posted on August 14th, 2013 Categories: Blog, Campaigns, communication, digital media, Facebook, Marketing, Refuge, Social Media

Stephanie Laucho has been a wonderful addition to The REFUGE Group team over the past couple of months. Consistently improving and putting forth her best effort on a daily basis, Stephanie was determined to learn as much as possible. Social Media Super Hero   Our clients’ social media pages felt the impact of Stephanie’s superb work while at The REFUGE Group. We quickly noticed increased engagement and new fans and followers once she learned the ropes. Once she learned what is appropriate to post, what prompts engagement and the idiosyncrasies between posting on different social media sites she soared higher (more…)

Millennial Marketing By REFUGE Team

Posted on June 28th, 2013 Categories: Blog, Campaigns, communication, consumer behavior, Facebook, Marketing, Social Engagement, Social Media

The Millennial Generation is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, Vice President of Strategic Insights and Culture Education at NBCUniversal. Presently, small businesses must focus on real-time content and deliver a big impact upon consumers in the Millennials’ world of social media and digital devices. It is becoming harder and harder to stay relevant for modern businesses, so we’ll offer a few tips to success at marketing to the Millennials.   Keep on Talking   Your business has the opportunity to connect with customers on a whole new and faster level through online real-time interaction. Social (more…)

#Facebookhashtags #arehere By REFUGE Team

Posted on June 21st, 2013 Categories: Blog, Branding, communication, Facebook, Marketing, Social Media

Facebook announced the start of Hashtags on their social network site, as Twitter, Instagram and Pinterest have done.  Hashtags are used to search specific topics of interest. You can now improve content to a post or show that it is part of a common topic. As Facebook states, “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations.”  How to #hashtag  Brainstorm 3-5 keywords as your hashtag focus. Find out what the majority of people are searching for and terms that have low competition in (more…)

Tacos can be Messy and so can Social Media By REFUGE Team

Posted on June 12th, 2013 Categories: Blog, Branding, communication, Customer Service, Facebook, Personality, Social Media

The Incident   These employees really took the company’s old slogan, “Think Outside the Bun,” to a whole new level! Recently, two Taco Bell employees thought it was humorous to post a photo of one of them licking a stack of taco shells and posted it on Facebook, via username “Jj O’Brian Nolan” and Reddit.   That’s the Way the Taco Crumbles   The general public response was not as hilarious as these employees expected. Instead, social media users began to question the cleanliness of Taco Bell’s food and facilities, well if they weren’t already. However, some social media users (more…)

Evernote: the Evermore Promisor By REFUGE Team

Posted on June 5th, 2013 Categories: Blog, Offline, Personality, Social Media

When used correctly, Evernote, will make sure you don’t forget anything ever and, the best part, it’s free. If you are unfamiliar with Evernote, it is a free app that captures anything, anywhere and is easily shared and searchable. In fact, it has grown in five years to 50 million users. You will never want to take notes by hand again.   Evernote allows you to create “notebooks”, save “notes” within notebooks, collect images, videos, links, voice recordings, and even handwritten scribbles. This note-taking app saves websites you want to remember to check out later and share meeting notes with (more…)

What makes Twitter #important? By Tiffany Tosh

Posted on May 23rd, 2013 Categories: Blog, Campaigns, communication, Consumer Engagement, digital media, Marketing, Social Engagement, Social Media

  Twitter is an entirely different form of social media compared to the other social media platforms out there today. Although Twitter users often use the social media platform as a way to share their basic day-to-day thoughts, Twitter can also be used by businesses to target desirable clientele. In fact, many Twitter users are highly educated, with over thirty percent of users holding four-year degrees. People are increasingly turning their attention to Twitter as an up-to-date source of news and information. Click here to read about one example where Twitter had a huge impact on the Dow, S&P and (more…)