Category: Social Media

Focusing In On Facebook By Tiffany Tosh

Posted on September 12th, 2012 Categories: Advertising, Branding, Campaigns, communication, Consumer Engagement, digital media, Facebook, Non-traditional, Social Media

We’ve all seen the new Frito-Lay commercial with Eva Longoria running around New York coming up with new flavors, so she can win the million dollar prize. While it seems a little weird having random consumers yelling ideas at you or in Frito-Lay’s case submitting ideas on their Facebook app, it looks like Frito-Lay is onto something. They have turned social media into a world wide focus group. They currently have 847,836 users and counting for the race for the newest Lay’s flavor.   This isn’t just a flash in the pan scenario. Other companies like Walmart have been listening (more…)

To Pin or Not to Pin? By Tiffany Tosh

Posted on September 5th, 2012 Categories: communication, consumer behavior, digital media, Pinterest, Social Engagement, Social Media

Nowadays it seems like everyone and their dog is on Pinterest, but should some companies have a Pinterest account? Digett’s Amy Peveto breaks down some of the decision points you should think about before your company jumps on the pinning band wagon. Here are some of the questions Peveto raises:   Does it fit what your business does? Can you find pins that represent what your company does/offers? Do you have the time to make sure your account stays up to date? If you answered yes to these questions and the others that Peveto proposes, then you should look into getting (more…)

Making UGC Work By REFUGE Team

Posted on June 27th, 2012 Categories: Campaigns, communication, Consumer Engagement, digital media, Marketing, Non-traditional, Social Media, Uncategorized

Does User Generated Content (UGC) work? More specifically, can a campaign reliant on UGC work? We think it can, provided the idea is carried out the right way. The best part about UGC campaigns is the element of risk involved with them; as far as content creation is concerned, UGC campaigns take a little relinquishing of control on the marketers part. Granted, UGC platforms have come under fire for not being professional enough. Remember the great journalism debates over self-publishing on blogs? However, there are distinct advantages to taking this road, especially in terms of the creativity that gets channeled (more…)

Viddy? By REFUGE Team

Posted on May 30th, 2012 Categories: communication, digital media, Non-traditional, Social Media

There’s a new player on the social media field. Well. Perhaps not quite that new, given that celebrities and a few million people (27 million) have signed up for its service, but it’s still not quite at Instagram and YouTube status. So, we’ll call it new.   Meet Viddy, the latest contender for video sharing. In the past few weeks, it has received attention from various news media outlets and there seems to be a little hype building. Mashable has talked about it, Mark Zuckerberg has signed up for it and TechCrunch reported about a $30 million funding deal Viddy (more…)

Summer 2012 Internship: Digital Marketing Intern By REFUGE Team

Posted on May 9th, 2012 Categories: Interns, Marketing, Refuge, Social Media, WEB 2.0

 The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.     To perform well in this internship you need to enjoy using and have working knowledge of social and news bookmarking sites as well as understand the power of a social media presence for brands and products.  Students working toward a (more…)

Refuge Marketing: On the Inside By REFUGE Team

Posted on May 3rd, 2012 Categories: Facebook, Interns, Personality, Refuge, Social Media, Uncategorized

At Refuge, we’re proud of being able to attract creative and intelligent people who understand that the heart of marketing lies in connecting with people. Our internship program allows us to work with bright and dedicated minds before and we thought it would be a great idea to introduce them to you.   Candace Espinal has enjoyed working with our long-standing clients, Eye Elegance and Cabinets & Designs. Her focus has always been ensuring that our clients’ requests are handled as professionally as possible. She has been vested in their success and attempted to provide them with equal attention to (more…)

How Much Klout Do You Have? By REFUGE Team

Posted on March 28th, 2012 Categories: communication, KLOUT, Marketing, Social Engagement, Social Media, Uncategorized

Because there weren’t enough social media channels and antics to keep track of, we’re going to tell you about another one. As their site, very boldly, declares, Klout is the Standard for Influence. How does it work? Klout pools together your conversations and interactions on your social media channels and determines, on a scale of 1 – 100, how wide your spheres of influence are.   If you don’t know what your Klout score is, finding out about it involves a fairly simple sign-up process. You fill in your details using your Twitter or Facebook account, answer a few questions (more…)

Customer Service in a Web 2.0 World By REFUGE Team

Posted on March 8th, 2012 Categories: Customer Service, Marketing, Social Media, WEB 2.0

With marketing and social media gurus advocating a 24-hour turnaround time for customer service requests – and some organizations following this advice – keeping up can very quickly go into overdrive. Especially since not every small business has the resources to dedicate to monitoring their social media channels around the clock.     It’s a harried world and burnout is always looming with our constant connections. However, timely and effective management of service requests aren’t as out of reach as we might think. We’d like to offer a few suggestions to help you get started.    1. Get Acquainted Get (more…)

The New Facebook Timeline- What to Expect By REFUGE Team

Posted on March 1st, 2012 Categories: Branding, Consumer Engagement, digital media, Facebook, Marketing, Social Engagement, Social Media, Uncategorized

 After introducing its vast array of audiences to the visually engaging and multimedia friendly Timeline feature, Facebook has finally announced its plans to unroll Timeline Pages for organizations.       Overall, we think it’s a great idea - if it’s composed well, the Timeline offers a good opportunity for your customers to gain a close-up understanding of your company’s product offerings, your company culture, your story and your success.    As we keep discovering, there’s no harm in gaining a reputation for being more personable or for developing a leaning towards quality customer service. Besides, Timeline Pages come with (more…)

Marketing Trends for 2012 By REFUGE Team

Posted on January 25th, 2012 Categories: Consumer Engagement, Marketing, Social Engagement, Social Media

Welcome back to another blog post! It’s been a busy week and we’ve been scrambling to track the trends to watch out for in the coming year. 2011 was the year of the mobile – mobile ads, mobile shopping, mobile gaming (Angry Birds, Words with Friends) and mobile websites. For 2012, we’re predicting a leap in mobile communications and marketing and a lot more. In some ways, we can expect to see more of the same, but with more sophistication and refinement.     What can you expect? Here’s our top 3 list:   1. Content is still king 2011 was (more…)