Traditional marketing methods previously used by businesses are becoming outdated and uninteresting to consumers, leading to decreased website traffic, low conversion rates, and less engagement. Many businesses are using the newest method of marketing, content marketing.
What is content marketing?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. In other words, content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
Content marketing serves as a two-way communication tool between a business and its target audience. An effective content marketing strategy will help a business engage with its customers, leaving them more informed and eager to find out more about your business or products. Content marketing includes social media, articles, blogs, webinars, images, videos, and e-newsletters.
Consumers visit websites and social media sites to gain insightful information about a business or product, not to experience hard selling. Many consumers are highly distrustful of advertising messages, so the moment your content becomes too promotional, consumers may lose interest. Alternatively, provide customers with information in a creative and informative manner. By providing useful information versus selling content, consumers gain trust from your business and are more likely to make future purchases.