Daily Deals: Figuring Out Social Media’s New Deals

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While it seems that the economy is growing day by day, people are still keeping a close watch on their spending habits. Most people look to find the best deals and social media sites like Facebook and Foursquare have jumped on the opportunity to distribute deals just for their users. We’ve broken down what it takes to create this deal and send it out to your fans.


No I’m not talking about the game you use to play at recess. This social media powerhouse totes over 25 million members worldwide and has seen about 2.5 billion check-ins since its creation in March 2009. This free application is a great way to open your business to a new audience. Simply claim your business, you’re ready to go.


Now you can create specials for your current and new customers to enjoy. Choose from specials like discounts to increase your sales, or loyalty rewards to keep people coming back. The best part? Creating these specials are free! All your customers have to do is check into your location and they unlock the special.

When it comes to entering the specials, there is no need to worry about confusion over redeeming a special. It will not only say unlocked on their phone but the frame will also turn orange. Need a discount code for the register? You can put it into your special. For example: “Tell your staff member the discount code is ‘4SQcode.’”


We all know that Facebook likes to be a little different, so they had to change how they do deals. These coupons, now known as “offers”, are offered through your business’ facebook page. There are more options for the offers than Foursquare. You can choose between in store only, in store and online, or online only. To make an offer, go your page and click on Offer. Choose which option you would like and then start creating!  On a less positive side, Facebook charges you to create these offers based on the number of people you would like to reach.


To redeem the offer, your customers have to click on the redeem button and the offer will be sent to their email. As with Foursquare, Facebook offers let you place register codes to make ringing up the offer easier. Facebook also allows you to include handy bar codes, so in store offers are a breeze.


Take your business to the next level with these guaranteed people pleasing offers. If you have used either Foursquare deals or Facebook offers, please let us know how they worked for you.

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