We’ve all seen the new Frito-Lay commercial with Eva Longoria running around New York coming up with new flavors, so she can win the million dollar prize. While it seems a little weird having random consumers yelling ideas at you or in Frito-Lay’s case submitting ideas on their Facebook app, it looks like Frito-Lay is onto something. They have turned social media into a world wide focus group. They currently have 847,836 users and counting for the race for the newest Lay’s flavor.
This isn’t just a flash in the pan scenario. Other companies like Walmart have been listening to followers on Facebook, Twitter and other social media sites to see what is popular and what people will buy. I am sure you are wondering, but how can I make this work for my business? Well here are a few tips you could use to get your consumers input:
-Use the “Ask a Question” tool on Facebook and ask your followers which item would they rather see in your store.
-Look at free trending sites like SocialSeek or Social Mention to see what new product is trending or what people are saying about different products. For example: here are the up to date social media results for cupcakes.
-Post a photo to your tweet and have your Twitter followers retweet you if they like photo. If not, have them reply to you explaining what they would rather see.
If you have used to social media to gauge your consumers, please let us know how it worked for you.