Holiday Marketing

 

Holidays are major players when it comes to marketing. Typically, there are big sales that are associated with each holiday that provides marketers with the opportunity to up their game in order to avoid getting caught in the shuffle.

Firework display over downtown Houston
Firework display over downtown Houston

 

We have compiled a list of the best tips and tricks to make your campaign stand apart from the rest.

 

Use What Makes You Different

 

When it comes to marketing, unless you are a major corporation, competing with the Coca Colas of the world is going to be a hard feat. We suggest focusing on marketing your niche products to a highly targeted audience. This will eliminate spending your marketing budget on reaching people who will not give you the ROI you need. Targeting your audience will help you create a detailed campaign that will result in leads and sales.

 

If you’re a smaller company, emphasize that each of your customers will get a unique shopping experience with exceptional customer service. When they come to your business, they are an individual and not just another number.

 

Promote, Promote, Promote!

 

During any holiday, people are being flooded with an astounding amount of information. They’re getting emails, advertisements and announcements in their inbox and on their newsfeed. If you want to reach them, you must promote your sale or special as often as possible.

 

Social media is a great tool that you can use to promote any sale, and most of the features are free. Change your Facebook or Twitter profile covers with an interesting graphic that will show off the sale. You can also create Facebook events and use a hashtag campaign to connect with other users!

 

Track Your Efforts

 

Make sure all of your marketing efforts are traceable! The goal of any marketing campaign is to be able to see which of your efforts work and filter out the ones that do not for your next year’s campaign.

 

Holiday marketing can be a great tool for success if you focus on your company’s individuality, promote through your online and traditional platforms, and track results!