The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities.
Prepare your website
If you sell popular items on your website, prepare the system for the heavy traffic flow that is to come. The last thing you want is for your site to crash! Test your website often leading up to your big-rush sales.
Log onto social media
Use social media to get your items out there. People will be surfing on sites like Pinterest looking for the perfect gift. Here is a list of ways to get your social media ready for the holidays.
‘Tis the Season for sales and free shipping! Nothing excites customers more than scoring a great deal. The holidays are the perfect time to roll out a discount campaign to get business in the door. Run a social media campaign where your customers can win a gift card. Be creative with the promotion, make it fun and interactive, your customers will enjoy!
Spread the cheer
If your company is giving back this year, let your customers know about your gift of giving. If it is something they are also passionate about, it is possible they will spread the news of what you’re doing. There is no better marketing than word of mouth. If you’re donating to a local toy drive, such as Toys for Tots, let them know the locations so they can donate too.
Be on time
When strategizing for your promotions, go simple and stick with the holidays occurring at the present time. People like to enjoy the celebrations and stretch the holidays as long as possible.
Remember that not everything has to change; your usual methods of marketing will still work. But by adding a little holiday cheer, you will ensure your customers get into the spirit.