A majority of companies today have jumped on the social media wagon and created a Twitter account. The next matter of discussion is how well are these companies using their Twitter account. Well, I’ve broken down Twitter accounts into three categories: Wallflower, Piggy Backer, and Socialite.
A Twitter wallflower is an account that sits back and just observes tweets from other people. They may occasionally retweet or comment on someone else’s tweet, but they create original tweets. If you find yourself in this category, I suggest doing some research. You can do this by looking at what your competitors or others in your field of business tweet and then think about how you could work something similar into your tweets. Also find interesting articles that relate to your business and your consumers would want to read.
The Piggy Backers are the retweet masters. They like to share what their colleagues and industry experts are saying, but they haven’t found their own voice. To keep from piggybacking, when you see a post you want to retweet, take that same idea but form it into your own words. For example, you are dying to hit the retweet button because your distributor announced they’re re-releasing an old product. Instead of retweeting, you could say “@bootsareawesome is re-releasing their black shiny boot! Who’s excited?” In that tweet, you’ve recognized your distributor, but you also have started a conversation with your followers.
Twitter socialites are the golden children of the Twitter universe. These people share industry news in such a manner that people look anticipate and look forward to their tweets. In essence they are the ones the wallflowers look up to and the piggy backers retweet from. If you are a socialite, I say congratulations. If you’re not, you can become one! Like I said earlier, do some research. See what your competitors or industry leaders are doing to interact with their followers. Also try reaching out to your followers. You can do this simply by asking them questions about their product preferences or what they would like to see you carrying next.
Which Twitter category do you fall under? Or do you think you fall into another category entirely? Let me know with a comment!