Welcome back to another blog post! It’s been a busy week and we’ve been scrambling to track the trends to watch out for in the coming year. 2011 was the year of the mobile – mobile ads, mobile shopping, mobile gaming (Angry Birds, Words with Friends) and mobile websites. For 2012, we’re predicting a leap in mobile communications and marketing and a lot more. In some ways, we can expect to see more of the same, but with more sophistication and refinement.
What can you expect? Here’s our top 3 list:
1. Content is still king 2011 was heavily focused on creating good quality content, and this little feature looks like it’s here to stay. Beyond the gimmick, tricks and fireworks, people still need a message of substance that speaks to them on a more fundamental level. Therefore, content is still here to stay. Look forward to sharper videos, higher quality sound and much better writing and photography from marketers.
Also, look for more tailored content, personalized marketing and targeted advertising.
2. Social Media Have something to say? Say it with Social Media. Have a business? Establish a presence, carve a niche and build your reach through Social Media. With Facebook and Twitter becoming larger than life and Google+ getting into the act, it’s fairly evident that the internet giants will keep bolstering their presence in the virtual communities.
3. Geotagging Look for higher numbers of geo-localization (Foursquare check-ins, Facebook and Twitter check-ins and some QR codes) to help lead the way with customized offers and customized information. We’re expecting a surge in geo-tagging services providing information relating from favouriterestaurants to the doctor’s office based on geographic check-ins.
Overall, we’re seeing messages being distributed on platforms that aren’t just engaging but also providing better metrics and measurability; stronger KPI’s, bottom-line ROI’s and clarity in communication.
What are you looking forward to this year?