Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to their followers, which is why it can be a very helpful tool to small business.
Make your brand stand out and viewable
– Take pictures of products and projects to show and demonstrate what it is exactly that separates your business from others. Hiring professional photographers could also be a great idea to make your images even more appealing to Pinterest users.
Know your target audiences
– Knowing whom to approach on Pinterest can make all the difference in marketing your company/brand. You want to build a relationship with your followers/fans and give them more pins than just what you sell/have done; you can do this by creating boards that appeal to your audience’s other interests. So if you are representing a window and siding company you may want to create board that have windows and siding but also have other boards including dream houses, recipes, and more.
Direct traffic to your website
– Yes Pinterest is a good marketing tool, but be sure that you are also attaching your brand to the posts as well. Put comments that connect dots between your product/projects and the followers’ other interests. Also put a link to your website in the comments of the pin so people will take a look.
Engagement
– Remember that Pinterest is still social media, so you want to engage your fans/followers still just like you would on Twitter. Following people who follow you is one way to engage them, but also re-pinning their posts and/or commenting on them is also going to get you a long way with them and build a relationship.
By posting pictures of work that a small business has done and posting it for others to see and share, Pinterest becomes a marketing tool that increases brand recognition, website traffic, and sales.
