Introducing Kelechi Ejekam
We would like to welcome Kelechi to the Refuge Group as another one of our spring interns! Kelechi Ejekam, first generation Nigerian-American was born and raised in southwest Houston to Rachel & Emmy Ejekam. As the middle child, he soon realized the true meaning of the word responsibility. Due to the value of “family first” […]
Planning a Public Relations Campaign
Are you thinking about planning a public relations campaign? Before you go door-to-door with flyers, we would like to give you a few tips to not only quick-start your campaign, but also give a firm foundation for you and your company to build upon. First of all, what is public relations? Since public relations […]
Promoting Post
Facebook is a great way to push information out to the masses. For businesses, it is a very effective marketing tool. Any new product or campaign can be seen with just a few clicks of the button. What you may not know is the organic reach, which is the reach of your posts that […]
Colors Matter
Color is a big reason why people purchase certain products and sometimes it may be the only reason for a purchase. Color has a psychological impact on people’s behavior and decisions and this is no secret for designers and marketers. There are reasons why Facebook is blue and why YouTube is red. It’s because […]
Digital Décor
When it comes to holiday time, we decorate pretty much everything there is in existence. We decorate houses, offices, stores, cars, food, trees and streets. You name it and there probably is a decoration for it. So why not decorate your online place of business? In this digital age, people do everything online and it […]
5 Sites for Infographics
In a world where content that has too many words ends up being tossed aside, it’s becoming more difficult to create engaging content that slices through all the words while still being a healthy balance of information and pictures. Infographics have become powerful tools used by companies, customers, and the public. These are especially […]
5 Reasons to Encourage “Checking-In”
In this day and age everyone has the ability access the Internet in the palms of their hands. The growing influence of social media allows for everyone’s opinion to be heard, and this can be leveraged for growing businesses. Checking-in allows the user to publicly announce his or her location using their smartphone. For […]
Introducing Cindy Mendoza
Living the suburgatory life has made Cindy Mendoza a variety of things. She is the punk rocker, orchestra lover, shoe crazed, girly-flare-dresses wearing, green and yellow loving, country music loving, technology dated, hip-hop loving type of girl. Being raised between the City of Houston and the suburban City of Sugar Land has made Cindy love most of the […]
Introducing Ian Botor
We would like to introduce Ian Botor! He was born and raised in Houston, Texas. He recently graduated from the Jack J. Valenti School of Communication at the University of Houston with a bachelor’s degree in Advertising accompanied by a minor in Retailing and Consumer Science. He chose the University of Houston because it […]
Don’t Be Intimidated By Marketing Automation
It’s As Easy As 1-2-3! Marketing automation isn’t exactly new, but many businesses have not gotten on board yet. Marketing and automation were hardly ever spoken in the same sentence until now, but with the rise of online engagement it only makes sense to combine the two. We are here to tell you not […]