The Puppy Bowl Outdoes Itself with the Addition of Virtual Reality

Refuge Marketing dark logo

By Vlad Vidaeff

February 7, 2016.  Only a couple of weeks away, this is the date when the AFC Champion and the NFC Champion will face off in the Super Bowl.  As I grew up in Boston and Tom Brady went to my alma mater, I have no qualms in saying that I hope the New England Patriots will be taking part in this year’s festivities.  Regardless of the teams participating, the Super Bowl is truly a spectacle.  Commercials are almost as popular as the game itself.  Companies such as Anheuser-Busch, Doritos, GoDaddy, and many others pay exorbitant fees for a 30 second segment or more during the big game.  These companies are paying for the viewership and the exposure that they will be getting during the most popular program of the year.  In recent years, the Puppy Bowl has garnered quite the following as a break from the action.

For those of you unfamiliar with the Puppy Bowl, this event takes place on Animal Planet and features a group of puppies playing football in a tiny stadium while an announcer comments on the action.  If you are a fan of pets, this is the event for you and a nice respite from real football.  This year, Animal Planet has kicked things up a notch with a new 360-degree experience using virtual reality.  To take part in this immersive experience, you can either watch the event on: (1) YouTube; (2) Discovery VR iOS app; (3) Discovery VR Android app; (4) Google Cardboard; or (5) Samsung Milk VR app.  Stream and strap your phone to a Google Cardboard viewer and you will feel as if you are from the future!

This new experience is bound to make you feel like you are actually one of the puppies participating the Puppy Bowl.  In the meantime, check out the teaser for a preview of what awaits you in a few short weeks.  No matter who wins the Super Bowl, all puppies and all of humanity will win during the Puppy Bowl.

Tiffany

Please enter your name.
Please enter a message.