By Vlad Vidaeff
 
Content creation is an increasingly important part of the marketer’s toolbox.  Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content.  This blog will analyze the breadth of blog services that The REFUGE Group provides.
 
pexels-photo-8Blogs serve an important purpose for both our company and our clients.  On our end, we write a weekly blog touching on hot-topic marketing issues and notable news in the marketing, social media, technology, and advertising fields.  By staying on top of trends and predicting how the field will evolve, The REFUGE Group is better able to serve its clients by providing innovative and forward-looking services.  If you would like to browse our most recent blogs, click here.  We publish a new blog every Wednesday so check back often!
 
We also offer blog services to our clients which are an essential part of our strategic marketing efforts.  On the one hand, weekly blogs give each client the opportunity to showcase their expertise in their industry.  By touching on various topics, the client can promote new products, services, events, and much more.  Blogs are also important from a SEO perspective.  On a simplistic level, blogs give you the opportunity to introduce fresh content on your website and insert keywords strategically.  Blogs have a positive impact on SEO so it is one method of many to improve your efforts in this regard.
 
To extend the reach of our blogs, we share them on social media and on several social media bookmarking sites including Delicious, Reddit, and StumbleUpon.  Through a multi-pronged approach, these efforts bring traffic to the client’s website and also increase brand awareness.  By creating content that is relevant and useful, consumers are more likely to make a purchase.
 
If you are interested in our blog services, please e-mail us at [email protected] or call us at (713) 528-0200.  We are looking forward to speaking to you in more depth about the blog services we provide and how they can benefit your company.  Strong writing skills are one of the most sought after qualities in marketing candidates and it is a point of emphasis at The REFUGE Group.