E-mail marketing is an essential part of the marketer’s toolbox. Whether you are B2B or B2C, newsletters and promotional e-mails are a great way to connect with customers and consumers as well as to highlight your products and services. This blog will analyze the breadth of e-mail marketing services that The REFUGE Group provides.
On the B2B spectrum, newsletters serve an important purpose. They give you the opportunity to keep your customers and partners abreast of any new products or services that you are introducing, to mention any noteworthy news about your company, as well as additional notable information. Even if you are not a consumer-facing company, it is still beneficial to connect with your base. From a visual perspective, The REFUGE Group uses a variety of different e-mail marketing platforms including Vertical Response. Vertical Response is a popular platform that allows you to design a visually appealing newsletter template. Color schemes and design elements are established and you have the option to maintain a consistent look or change these elements with each newsletter as appropriate. There are additional features on Vertical Response to mention. You can schedule your newsletter to be published on any day and at any time you would like. You can also simultaneously schedule social media posts to be published at the time when the e-mail is sent. Lastly, analytics provide you with key performance indicators regarding the success of your e-mail including open rate, click rate, and unsubscribe rates.
On the B2C spectrum, many of the same goals that you have on the B2B end are present here as well. Targeted e-mails give you the opportunity to highlight products or services, mention noteworthy news, and more. If your company promotes its products or services through sales or other promotions, e-mails are one of the key ways to inform your consumers about the details. Another e-mail marketing service that The REFUGE Group employs is Constant Contact. Similar to Vertical Response, Constant Contact allows you to customize your template with color schemes and various design elements. This ensures that the e-mails you send out reflect your brand authentically.
If you are interested in our e-mail marketing services, please e-mail us at [email protected] or call us at (713) 528-0200. We are looking forward to speaking to you in more depth about the e-mail marketing services we provide and how they can benefit your company. Digital marketing is an area of focus at The REFUGE Group and e-mail marketing is one of the key elements in this area.