The REFUGE Group is proud to introduce our new Social Media Manager: Vlad Vidaeff. Vlad was born in New York. After moving around quite a bit growing up, he spent most of his childhood in Boston before moving to Houston in 8th grade. He attended Pearland High School and subsequently pursued his undergraduate degree at the University of Michigan. Vlad continued his education by attending the JD/MBA program at Wake Forest University. During his studies, he held several marketing internships at major corporations and advertising agencies including Walgreens, VF Corporation, Novant Health, Landor Associates, and Inmar.
After graduating, he returned to Houston and accepted a marketing position at eCardio. During his time at eCardio, some of Vlad’s major responsibilities included managing the company’s social media presence, digital advertising efforts, conducting market research, and editing and developing marketing collateral.
Vlad spent almost a year with eCardio before starting his own company, 20 Pirouettes, with a business partner. After getting his retail business off the ground, Vlad accepted his role with The REFUGE Group about seven months ago. Off to a fast start, he has managed the social media presence of multiple clients across various industries, analyzed trends and drawn conclusions from website traffic in Google Analytics as well as social media metrics, written and edited blogs, developed e-mail marketing campaigns and newsletters, led the internship program, attended client meetings and interacted with clients on a daily basis, as well as various other marketing duties.
While Vlad comes to The REFUGE Group with a unique dual education in the law and business, marketing has been an area of interest since college. Many of the skills that he developed in law school such as verbal communication, written communication, and an attention to detail have served Vlad well in his career in marketing. The strategic focus of marketing, its close connection to the consumer/business, and the creativity involved in the field make it the perfect fit for his skillset and interests.
In his free time, Vlad enjoys volunteering for several organizations in the Houston area including the Houston Chapter of the American Marketing Association (AMA). In fact, he was honored as the Volunteer of the Month in February of 2015. Vlad is also an avid sports fan and a follower of the Michigan Wolverines, New England Patriots, and Houston Rockets. He enjoys exercising and playing basketball at his neighborhood gym. Lastly, he is a movie and television buff with some of his favorites including The Godfather, The Shawshank Redemption, The Wire, The Sopranos, and Game of Thrones.