Are you managing a small business? Do you wish to increase brand awareness among your target market? Then you need to work on your search engine optimization (SEO).
SEO involves your website’s rankings in Google and other leading search engines. Moreover, 93% of online activities begin in these search engines. Thus, incorporating SEO in your strategies is a must if you wish to expand your reach and influence.
SEO marketing is one of the most important forms of digital marketing. But how exactly do you employ effective SEO marketing for small businesses? What are the essential aspects you need to be aware of?
Continue reading below as we discuss some valuable tips behind a successful SEO marketing strategy.
What is SEO Marketing?
Let us first discuss what SEO marketing is all about. Businesses use SEO marketing to optimize their websites. Optimization is what makes websites easier to find in search engines.
It also helps search engines in categorizing websites. Through optimization, you can increase your website’s exposure. More people will see your brand.
In turn, you can market your products to more people faster.
Furthermore, you can use SEO marketing to strengthen your brand image. Since SEO involves creating quality content, people will find your website useful. SEO can also improve the usability and desirability of your site.
All of these contribute to building a credible brand they can trust.
SEO Marketing for Small Businesses: Valuable Tips to Consider
For an SEO marketing campaign to be effective, you need to cover key areas. Some areas may involve using specific tools. Others require making the right decisions.
Let’s take a look at seven of the most important tips behind successful SEO marketing for small businesses.
1. Start with Your Content
Though SEO is synonymous with keywords, you must first pay attention to your content. Your website’s content will serve as the very foundation of your SEO marketing efforts.
Search engines like Google use algorithms for ranking web pages. They can update these algorithms any time they wish. Today, Google puts a premium on the quality of the websites’ content.
Google wants to see websites provide relevant topics. They want your site to provide something that offers value to your visitors.
Also, make sure to update the content of your website. For example, if you launched a special event last weekend, make sure to replace the content the following week. Outdated content can hurt your rankings.
2. Work on Your Keywords
After creating solid content, it is time to work on your keywords. You want your content to be rich in keywords. However, you must avoid flooding your pages with keywords.
The goal is to identify your primary keywords and insert them strategically. This will ensure that your content reads naturally.
Keywords are words that your target market will likely type on the search box. If you are selling pet-related items, you can use keywords like “dog food,” “cat food,” or “pet shampoo.”
Thankfully, there are online tools like Moz Keyword Explorer and Google Keyword Planner that can help you find the right keywords.
Furthermore, you need to use long-tail keywords. These are keywords that feature three to six verbose words. Long-tail keywords allow you to narrow your focus.
Instead of using “shoe polish,” you can use “tips for keeping your shoes shiny.” The key to creating effective long-tail keywords is writing them down first.
Additionally, mind your keyword density. This means using one to four keywords or keyword phrases for every 500-word post.
3. Focus on Your Local Audience First
Since you are catering to a local market, focus your attention on your local audience. This means using a geo-modifier. If you are specifically catering to the people in Miami, you can use “roof and gutter cleaners in Miami.”
This is because your market will likely type “roof cleaners in Miami” in the search box.
4. That Business Listing
You also need to create a Google My Business listing. The listing gives you the space to post key details about your business. These include your area of location, your business address, and your contact information.
The listing also lets you post pictures of your office and products. The listing gives you additional control as to how you want Google to display your company. On the flip side, it helps Google and other search engines find accurate details about your business.
Furthermore, even third-party applications can benefit from your Business Listing. Additionally, you can use it to analyze your customers’ behavior. You can see how your market finds your business.
You will also see that specific platform where you have low visibility.
5. Mobile Optimization a Must
A survey revealed that 81% of consumers use mobile devices to buy gifts. Moreover, 45% use their smartphones whenever they shop. Thus, you need to optimize your website for mobile devices.
Start by working on your website design. You need to make it mobile-friendly. This means making it as responsive as possible for mobile device-users.
An optimized website your visitors don’t need to zoom in to see your products and their corresponding details. It means that the details of your site are visible and accessible regardless of how small the screen may be.
6. Use Videos
Apart from using images, you need to incorporate videos on your SEO marketing strategy. Videos capture people’s attention easily. They are also easy to make.
All you need is a smartphone with a powerful camera and you’re good to go. Make sure your videos are relevant. This means the videos must tell the story of your business or products.
7. Use Internal Links and Backlinks
Last but not least, you need to use internal links, as well as backlinks. Internal links are links to other pages on your website. Through internal links, you are directing visitors to your different pages.
This will equate to them spending more time on your website. In turn, they will learn more about your brand. It will help build trust.
As for the backlinks, they are links coming from a high domain authority source. Google views these backlinks as a stamp of trustworthiness. It is like other companies are vouching for your credibility.
You can secure backlinks by reaching out to influencers and leading bloggers.
Experience Topnotch Digital Marketing
By using these tips on SEO marketing for small businesses, you can connect with your target market more effectively. But SEO is only one of the many strategies that can take your brand to the next level.
We offer professional digital design and content marketing services. We also handle social media management, as well as advertising and consulting.
Connect with us and enjoy topnotch digital marketing today!