Getting more website traffic is something that everyone who owns their own site wants to achieve. However, there are so many different types of digital marketing, how do you know whether you’re putting your eggs in the right basket?
Coming up with a digital marketing strategy for your website is important, but what types of things should you be doing?
In this article, we’ll look at some of the best ways to increase your website traffic in 2021.
Email Marketing
Email marketing is great. You send out emails with attractive incentives for people to visit your site, and then they’ll visit your site. It’s so simple, it’s beautiful.
The best thing about email marketing is that the people you’re emailing have actually signed up to receive emails from you.
If you don’t already have an email marketing list, you’ll need one. Here’s how you go about getting one.
Incentivize visitors to your business and your website to sign up for your emails. Offer them something that will directly benefit them. For instance, if you run an eCommerce site, you might want to offer money off their first purchase if they sign up.
Once you have people added to your email marketing list, keep them by offering them special offers or information about your business that they’ll really want to hear.
Content Marketing
Do you have a business blog? If you don’t, you’re missing out. Business blogs are one of the best ways of generating organic traffic to your website.
If you can create a steady supply of informative content that people will want to read, you’ll be able to bring a stream of visitors to your site.
For your blog, create content that answers questions. That way, when someone searches on Google with that question, they’ll get the answer from your site.
Creating evergreen content that never goes out of date has always been one of the best ways of generating continuous traffic to your website.
Think about the length of the content that you’re creating. Longer-form content tends to fare better than short blog posts. This is because there is more meat on the bones. The likes of Google will always rank longer content higher because it offers better value.
Create a schedule for your posts and stick to it. Even if you create all your content at once, you’ll want to spread out the days that you post it on so that you’re consistent.
Social Media
We all know about social media, you can’t avoid it these days. Everyone and their mother have a social media account. There are currently close to four billion social media users. That’s more than 50% of the world’s population.
There’s a strong chance your customers are on social media.
There are two ways that you can market your website on social media, organically and through pay-per-click advertising.
If you don’t already have a social media account for your business, set one up. You’ll need to use the right platform for your demographic.
Once you’re set-up, you can start creating posts that link back to your website. Do your best to respond to any users that interact with your content. Encouraging interaction will help your posts to find a wider audience.
In addition to posting content, you should consider paid advertising. Social media allows you to really focus on very specific demographics. You can tailor your audience based on location, the time their online, personal interests, age, gender, and much more.
Search Engine Optimization
Search engine optimization (SEO) is essential in driving traffic to your website. There are many facets to SEO including on-page SEO, off-page SEO, technical SEO, and local SEO. You’ll need to work on each aspect to make sure you get the hits your site deserves.
Keywords play a big part in SEO. Keywords help to tell search engines what your content is about, and as such what it should rank for.
You’ll need to ensure you’re using the right keywords for your content. Use a tool such as Google Keyword Planner to carry out research. You’ll want to aim to use keywords that are not too difficult to rank for, but that get enough searches that it’s worth your while.
It may be tempting to try and put keywords everywhere in your content, but you should proceed with caution. Be sure and place keywords naturally in your content. Don’t stuff keywords into your text as you’ll end up getting penalized.
Search engines want to direct users to the best possible website that meets their needs. There are several key ranking criteria that they work to, one of which is page load speeds.
If your website is too slow, nobody will hang around to wait for it to load. Search engines know this, and they’ll push slower sites lower in the rankings. There are a few things that you can do to improve your page speeds.
- Visit Google Page Speed Insights first to run an analysis of your websites speed
- Turn on caching to improve the load speeds for repeat visitors
- Compress images so they load quicker
- Enable lazy load images to ensure only the visible parts of a page load up
Similarly, search engines know that a strong proportion of users browse the internet from smartphones. You should also optimize your site for mobile devices or face a lower position in the search rankings.
How to Improve Your Website Traffic
To improve your website traffic, you’ll need to implement a digital marketing strategy that encompasses several key areas. These include SEO, social media, content marketing, and email marketing.
You’ll need to continually work at all aspects of your strategy if you want to get a constant stream of traffic.
For help with your digital marketing strategy, get in touch today.
