As a business owner, you know you have a long list of responsibilities to keep your business going. You have customers or clients who need your attention. You need to manage your business space and employees.
It’s your job to take care of marketing your business to make sure those same customers keep coming back. It can be a whole lot of balls in the air to manage.
What about all the technology your business needs too? Your website, social media too. It might be time to consider adding a business blog to your website.
You might be thinking, add? How can I do more? Yet, there are a whole host of good reasons to consider adding a business blog. Many of them will help in other areas of your business that you worry about.
Read on to learn about the benefits you can achieve by having a business blog for your business.
1. Provide Business Updates and Features
A business blog is a great tool for marketing. You can use it to market your business, products, and services. It allows you to share updates about things happening with your business. You can feature products or promotions through the blog too.
It also becomes an extension of your brand. Branding is an important part of any marketing plan. You can use your business blog posts to educate, communicate, and remind your customer base of what your business is all about.
You can create regular features on your blog where you highlight different aspects of your business. This allows your customer base to have a connection to what you do. They feel like they know you and are a part of your business community.
2. Drive Traffic to Your Site and Around Your Site
You know that one of the most important things you can do is to get your customers to come to your website. In order to get them to your site, they have to know it exists. When a customer is looking for the services you provide, they are likely to go to a search engine and type in a keyword.
Your business blog helps increase your SEO and the likelihood your business will pop at the top of the search.
Once you have a customer on your business blog, you can use internal links to take them to more posts on your blog. This increases your website traffic.
3. Customer Engagement
One huge benefit, once you get your customers to your blog, is the opportunity to increase engagement from them. You use SEO to get them to your site, now you want to take advantage of the opportunity to interact with them.
You can ask questions and ask for feedback on your blog posts. You can have a comment section at the end of each blog post which would allow you to interact with the customer.
As you have conversations with your customers, they become invested in your brand. You build trust with your customers. You also develop as an authority. More on this later.
4. Build Your Database
Any business owner has the paramount task of constantly trying to build their customer base. It can feel like an endless task of getting the customers in the door.
When you have a business blog, you have a foolproof way of building your customer database. As you get the customer on your site, you can get them to sign up.
Many people have become apprehensive about handing out their email address, worried their inbox will be filled. But as the customer becomes engaged in your content, you build trust, they become more willing to give you that email address.
5. Elevate You to Expert Status
Sure, you know you know your business. Your customers might know it. But your blog locks in your status as an expert in your field. How?
You feature writings on topics related to your field and teach your audience what you know. For example, say you are an interior designer. You write articles in your niche and teach your customer base. You can teach them about selecting the best paint color or how to arrange furniture in a small space.
Your customer comes to recognize you as an expert in the field and will look to you for information.
6. Social Media
You can use your blog to increase your social media presence. And you can use your social media to increase blog exposure. In other words, the content from one helps to feed the other.
You know you should post regularly to your social media pages. Sometimes it can feel like a chore to come up with content. Your blog will work as a source of content for your social media pages.
Then your social media pages will work to promote your blog. You can use your blog to remind followers to check out your social media platforms while using social media to remind followers to check out a blog post.
You can also use your business blog as an avenue for advertising. Maybe you are running a promotion and want to feature it in a blog post. You might work to increase engagement through a contest you want to advertise on the blog.
Instead of using traditional advertising methods, you could write a series of blog posts that would allow you to feature products of services. This works like advertising without the hard sell of more traditional ad methods.
Understanding the Importance of a Business Blog for Your Business
There are a good number of reasons you should consider a business blog for your business. The blog can help to connect the pieces of your marketing plan with branding, SEO, and social media. It allows you to get more from the work and content you are already creating.
If you are interested in getting more information on business blogs or to discuss your business marketing plan, we want to help you. Contact us today to get more information on our marketing services and ways we can help your business.