Category: Blog

How to Increase Your Website Traffic in 2021 By REFUGE Team

Posted on April 21st, 2021 Categories: Blog

Getting more website traffic is something that everyone who owns their own site wants to achieve. However, there are so many different types of digital marketing, how do you know whether you’re putting your eggs in the right basket? Coming up with a digital marketing strategy for your website is important, but what types of things should you be doing? In this article, we’ll look at some of the best ways to increase your website traffic in 2021.  Email Marketing  Email marketing is great. You send out emails with attractive incentives for people to visit your site, and then they’ll (more…)

7 Compelling Reasons Why You Should Have a Business Blog By REFUGE Team

Posted on August 19th, 2020 Categories: Blog

As a business owner, you know you have a long list of responsibilities to keep your business going. You have customers or clients who need your attention. You need to manage your business space and employees.  It's your job to take care of marketing your business to make sure those same customers keep coming back. It can be a whole lot of balls in the air to manage.  What about all the technology your business needs too? Your website, social media too. It might be time to consider adding a business blog to your website.  You might be thinking, add? (more…)

7 Social Media Management Tricks That’ll Save You Time & Money By REFUGE Team

Posted on April 28th, 2020 Categories: Blog

Social media marketing has come a long way, from a discretionary splurge to vital business investment. The only problem is nobody has money to burn. In fact, being frugal is imperative for most entrepreneurs and marketers. They have to translate the immense social buzz into tangible business results. What is more, the goal is to do it without breaking the bank or too much sweat. Social media management is the best way to go about these priorities. It hinges on a set of best practices geared toward growing your audience and driving engagement. Although management tends to be a full-time (more…)

I Need A Website: Setting up Your Website and Marketing in Houston, TX By REFUGE Team

Posted on March 22nd, 2020 Categories: Blog

Is your business one of the nearly 50% of small businesses that don’t have a website? If you said yes, it’s time to change that. You may think that everyone knows your business or that you don’t need a website because your business has been around for years. People expect to see a business website, and if you don’t have one, potential customers are less likely to trust your business. That means they’re going to go elsewhere. That’s enough to tell yourself, “I need a website!” Read on to learn what you need to do to set up your website (more…)

Changing Female Stereotypes in Advertising By REFUGE Team

Posted on September 28th, 2016 Categories: Advertising, Blog, Brand Management, Gender Bias, Millennials, Unilever

By Vlad Vidaeff Mad Men is one of my all-time favorite TV shows.  As I was not alive during the 60’s and 70’s, I found it fascinating to get a glimpse of what the advertising world was like during those times.  Things have changed so much since then.  The rapid advancements in technology, the rise of digital marketing, and gender equality are a couple of the transformative changes that have taken place.  This blog will analyze a recent gender bias study conducted by Unilever which took a look at how women are portrayed in advertisements. (more…) (more…)

Do Billboards & Out-of-Home Media Still Work? By REFUGE Team

Posted on September 21st, 2016 Categories: Advertising, Billboards, Blog, Out-of-Home Advertising, Traditional Marketing

By Brandon Palmer When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space advertisers are able and willing to purchase. We speak so often about digital media, social media specifically, and the huge impact it is having on marketing and the world in general, it seems only fair that we level out the conversation and discuss a bit (more…)

Snapchat Bulks up to take a big step Towards Monetizing its Business By REFUGE Team

Posted on September 14th, 2016 Categories: Blog, Millennials, Mobile Apps, Snapchat, Social Media, Vurb

By Vlad Vidaeff It is no secret that Snapchat is one of today’s most promising social media networks.  Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends.  As the platform’s user base continues to grow at an impressive rate, monetizing its business is a key strategic focus.  This blog will explore how Snapchat’s recent acquisition is a positive step in that direction. (more…) (more…)

Branding: Creating the Brand Story By REFUGE Team

Posted on September 7th, 2016 Categories: Blog, Brand Management, Brand Story, Branding, Groupon, Millennials, Storytelling

By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as the number of people you ask. However, this blog will delve into our understanding of a brand’s story, and why it matters. (more…) (more…)

Snapchat as a Marketing Tool By REFUGE Team

Posted on August 31st, 2016 Categories: Advertising, Blog, Digital Marketing, Millennials, Snapchat, Social Engagement, Social Media

By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase (more…)

Fashion Forward: How Digital Media is Changing the Fashion Industry By REFUGE Team

Posted on August 24th, 2016 Categories: Blog, Bloggers, Branding, digital media, Fashion, Instagram, Pinterest, YouTube

By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…) (more…)