Last week we blogged about how marketing is shifting to the digital world and your business should move along with it too, but lets not forget the traditional tactics of marketing. These tactics have proven successful over many years and continue to bring success to businesses. There are a few strategies you can perform to stay in the eyes of your target audience without going online.
Direct mail may seem dated, but the reality is people still check their mailbox daily. If you send out a direct mailer and it is eye catching or grabs their attention they are going to at least glance at it more than email in their spam folder. An advantage for you is that most businesses are moving towards emails, so you have more of a chance of your business being seen sending direct mail.
According to Forbes, people are watching more TV, for a longer time, than surfing the web. Product placement and in-show advertising are proving effective in influencing what consumers are purchasing. Consumers will be more likely to remember your product if they see it in their favorite show, so be strategic in your placement of ads to reach the most potential consumers.
Handing out “swag” as a promotion is the newest way to draw in a customer. Customers love little samples of items, it helps them decide if your new product is for them. More companies are utilizing this tactic and seeing a success with it.
Finally, network, network, network! This is probably the easiest way to find out what your market is interested in and the best way to reach an audience is to get out there and connect with them offline. Word-of-Mouth (WOM) is a huge reason why people try companies out, and this promotion strategy is free! Getting a positive WOM spread of your products or services is sure to bring in business; consumers base their perception of a product/ service first on what they hear from their influencers.
Traditional marketing strategies are not to be forgotten, so if you decide your business will benefit from combining both digital and traditional strategies, here are some tips. Remember, with any campaign, the key to being successful is doing your research to know which outlets work best.