Category: consumer behavior

  Last week we blogged about how marketing is shifting to the digital world and your business should move along with it too, but lets not forget the traditional tactics of marketing. These tactics have proven successful over many years and continue to bring success to businesses. There are a few strategies you can perform to stay in the eyes of your target audience without going online.     Direct mail may seem dated, but the reality is people still check their mailbox daily. If you send out a direct mailer and it is eye catching or grabs their attention (more…)

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

The Millennial Generation is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, Vice President of Strategic Insights and Culture Education at NBCUniversal. Presently, small businesses must focus on real-time content and deliver a big impact upon consumers in the Millennials’ world of social media and digital devices. It is becoming harder and harder to stay relevant for modern businesses, so we’ll offer a few tips to success at marketing to the Millennials.   Keep on Talking   Your business has the opportunity to connect with customers on a whole new and faster level through online real-time interaction. Social (more…)

It seems like everyone and their mom has a smartphone or tablet these days. According to a Pew, 55% of people who own cell phones use their phone to go online. With this increase in the number of mobile internet users, the need for mobile websites also has jumped. Here are some ways to take your website into the mobile frontier.   For those of us who aren’t tech savvy, Samantha Murphy, a tech reporter for Mashable, suggests using bMobilized. bMobilized is a do-it-yourself tool that converts your current website to a mobile version for just $5 a month. Simply (more…)

Nowadays it seems like everyone and their dog is on Pinterest, but should some companies have a Pinterest account? Digett’s Amy Peveto breaks down some of the decision points you should think about before your company jumps on the pinning band wagon. Here are some of the questions Peveto raises:   Does it fit what your business does? Can you find pins that represent what your company does/offers? Do you have the time to make sure your account stays up to date? If you answered yes to these questions and the others that Peveto proposes, then you should look into getting (more…)

We can sometimes lead you into tangents that talk about the warm and the fuzzy aspects of business and communication. We believe that relationships, after they’re established, are to be nurtured if they are ever to grow.   Corporate relationships are not unlike interpersonal relationships – after all, we still deal with human beings at each end of the communication spectrum. And you’d think that virtual communication and relationship building would assume a top- down model by default.   Not particularly. When we’re not all being harassed by spam-bots, the driving force behind virtual communication is still people. And it (more…)

If there’s anything traditional marketing can be adversely good at, it’s alienating an entire demographic that isn’t moved by a blanket message. Remember those burgeoning billboards on the sides of highways in the middle of nowhere? They’re still around, but they’re not as relevant as they used to be.   Smartphones and digital communication are now facts of life, and in trying to adapt to this not-so-new-fangled form of connecting, marketers are faced with changing their strategies and revised metrics. Again. Buckle in – it’s going to be quite a ride.     Device Demographics   Gone are the days (more…)

Sometimes it’s good to be different. No, scratch that. It’s always good to be a little different, a little edgy, a little bit kooky and a lot bit silly. After all, it wasn’t the straight-line thinkers who developed the best fan following. Harley-Davidson is a shining example. So are brands like Apple, Jones Cream Soda and Krispy Kreme donuts. They may be mainstream now, but takes a certain chutzpah to develop the fan following that these brands have.     In the lives of all cult classics, however, comes a tipping point when the core group of followers must be (more…)

The latest buzzword on everyone’s lips, social media plans and web design lately is Pinterest. Described on the site as “an online pinboard to organize and share the things you love” this newcomer on the social media scene has garnered a lot of attention for itself. The question is why. What’s so special about this website that has suddenly, even in a beta stage, managed to gain droves of followers?   We still don’t know. But after spending a little time on it, we do have a few ideas to throw around.     Visual Appeal   In the opinion (more…)

Do you have a content writer agonizing over the perfect headline for your company weblog? If you’ve been blessed (or cursed!) by a self-proclaimed perfectionist, you’ll find that agonizing to be a common ailment. Because if crafting pithy, attention-grabbing headlines wasn’t enough work, they now have to write said headlines with SEO tactics in mind.   Like ours, for instance. 3 keywords CAN make a sentence and get the web crawlers creeping across your web content.       Yes, Google dictates the way we live our lives and sell our products and spread our messages, but really, this isn’t (more…)