Category: Marketing

The Benefits of Google Hangouts for your Business By REFUGE Team

Posted on December 2nd, 2015 Categories: Blog, Google, Google Hangouts, Marketing, Video Chat, Webinars

By Vlad Vidaeff   I have been a big fan of the complete menu of Google apps for the past decade.  In fact, in almost every situation, I prefer Google’s offerings to their main competitor.  Victory to Gmail over Microsoft Outlook.  Thumbs up to Google Maps over Apple Maps.  Cheers to Google Docs over Microsoft Office for group projects.  This blog will explore the benefits of an underrated Google app: Google Hangouts. (more…) (more…)

The Cultural Behemoth Apple and the Potential of the Apple Watch By REFUGE Team

Posted on July 15th, 2015 Categories: Blog, Marketing, Technology

By Vlad Vidaeff   I’m 28 years old.  I grew up during a time of unprecedented technological innovation.  I am part of the first generation that used computers as children.  I am part of the first generation that used cell phones.  I am part of the first generation that used social media.  Looking back at how things were before technological armageddon, it’s truly extraordinary to see how far we’ve come.  It’s no exaggeration to say that Apple has played an important role in my life.  As I progressed from adolescence to becoming an adult, the introduction of a new Apple (more…)

Mobile-Commerce is making a Big Splash on the Hospitality and Tourism Industry By REFUGE Team

Posted on February 27th, 2015 Categories: Advertising, Branding, Consumer Engagement, Customer Service, Marketing, Mobile Advertising

  Businesses today are thriving on setting a goal maximizing Self-serve technologies. These technologies are becoming more prevalent forms of communication. These forms of communication are can be B2C or B2B.  This is especially true with the advent of the numerous social media platforms. [caption id="attachment_2877" align="alignright" width="300"] A mobile-app using SoLoMo Technology to reserve a hotel.[/caption]   For example, the Cornell Hospitality Quarterly discusses a perspective on M-Commerce’s impact on intermediation. There are two terms that have been provided, the first being consumer engagement technology (CET) and the second being SoLoMo Applications. SoLoMo is an acronym that is abbreviated (more…)

Holiday Marketing By REFUGE Team

Posted on July 3rd, 2014 Categories: Advertising, Campaigns, Marketing

Holiday Marketing   Holidays are major players when it comes to marketing. Typically, there are big sales that are associated with each holiday that provides marketers with the opportunity to up their game in order to avoid getting caught in the shuffle. [caption id="attachment_2486" align="alignleft" width="300"] Firework display over downtown Houston[/caption]   We have compiled a list of the best tips and tricks to make your campaign stand apart from the rest.   Use What Makes You Different   When it comes to marketing, unless you are a major corporation, competing with the Coca Colas of the world is going (more…)

Pinterest and Marketing By REFUGE Team

Posted on April 17th, 2014 Categories: Marketing, Pinterest

Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to their followers, which is why it can be a very helpful tool to small business.   Make your brand stand out and viewable - Take pictures of products and projects to show and demonstrate what it is exactly that separates your business from others. Hiring (more…)

Content Marketing By REFUGE Team

Posted on March 26th, 2014 Categories: Marketing

Content Marketing Traditional marketing methods previously used by businesses are becoming outdated and uninteresting to consumers, leading to decreased website traffic, low conversion rates, and less engagement. Many businesses are using the newest method of marketing, content marketing.   What is content marketing? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. In other words, content marketing is any marketing format that involves the creation and sharing of media and publishing content in order (more…)

Social Media Trends to Watch for in 2014 By REFUGE Team

Posted on December 26th, 2013 Categories: Blog, Branding, Facebook, Marketing

2013 was the year for Vine, SnapChat and social analytics. Social media marketing is only going to get bigger in 2014. As year-end approaches we want to give you insight into social media trends to expect next year.   1)    Social Video is set to become a big way to market your brand in 2014. Pew Research published a report that states, “The share of online adults who watch or download videos has also grown from 69% of internet users in 2009 to 78% today, and mobile phones have become a key part of the video viewing and creating experience.” (more…)

Holiday Marketing By REFUGE Team

Posted on November 13th, 2013 Categories: Advertising, Campaigns, Email Marketing, Marketing, Pinterest

The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities.   Prepare your website If you sell popular items on your website, prepare the system for the heavy traffic flow that is to come. The last thing you want is for your site to crash! Test your website often leading up to your big-rush sales.   Log onto social media Use social media to get (more…)

Marketing for the non-tech savvy By REFUGE Team

Posted on October 16th, 2013 Categories: communication, consumer behavior, Marketing

  Last week we blogged about how marketing is shifting to the digital world and your business should move along with it too, but lets not forget the traditional tactics of marketing. These tactics have proven successful over many years and continue to bring success to businesses. There are a few strategies you can perform to stay in the eyes of your target audience without going online.     Direct mail may seem dated, but the reality is people still check their mailbox daily. If you send out a direct mailer and it is eye catching or grabs their attention (more…)

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)