why email marketing is important

By 2023, there will be 4.3 billion email users—almost half the global population!

It’s a no-brainer that businesses should harness the power of email marketing to expand their reach and strengthen customer relationships.

But is that enough to prove why email marketing is important? If you’re not convinced, you’ve come to the right place.

Here’s why email marketing can improve relationships with your customers. 

What Is Email Marketing?

Before diving into the importance of email marketing, we must cover the term first. 

Email marketing is when you use emails to promote your products/services and keep your subscribed customers informed about any business updates.

Benefits of Email Marketing

You’ll start brainstorming email marketing ideas once you know the benefits of it. For instance:

1. Strengthens Customer Loyalty

It’s difficult to reach out to your customer base regularly in-person or via the phone but email marketing campaigns make it possible.

You can send newsletters filled with updates or create a strong drip campaign. This is where you send subscribers informative emails about products or valuable tips over days, weeks, or months. 

Not only does this encourage customers to make a purchase but it also keeps your brand at the top of their mind.

2. Targeted and Personalized Emails

One way to turn off customers is by using email blast marketing. This is when businesses send a single email to an extensive subscriber list at once but because it’s not personalized, customers often regard it as spam.

But when you do email marketing right and personalize your messages, you’ll notice results. A study found 81% of consumers said they were likely to buy additional items after receiving personalized emails.

Once you take the time to know your customers, they’ll most likely stick around. You can also offer an email preference to your subscribers so they can tell you more about who they are and what they expect from your business.

3. Increased Brand Awareness

Email marketing lets you develop your business’s brand identity.

When you send well-written content and use newsletter marketing, subscribers are more likely to trust your company and make purchases.

4. Reach Mobile Users

Thanks to email marketing, your subscribers can take advantage of promotions even when they’re on the move.

When you’re readily available, it’s easier to solve customers’ pain points while encouraging them to buy your products.

5. Fantastic ROI

Instead of orchestrating an expensive digital marketing campaign, use email marketing instead.

A study showed that email marketing generated the highest return of investment (ROI) for marketers. The research found for every $1 spent, email marketing created $38 in ROI, far better than other types of digital marketing. 

How To Connect With Your Customers

Alongside using email marketing analytics to optimize your emails, you should do the following to see results. For example:

First, Get Permission

To get the ball rolling, you must entice customers to subscribe to your email marketing campaign.

Use a specific call-to-action rather than “sign up to get updates” so you deliver value rather than spam. You could do this by promising:

  • Free downloads
  • Free white papers or eBooks
  • Update lists like new releases 

Doing this will establish your credibility and stir interest in your readers.

Segment Your Email List

Segmentation is when you split your email list into smaller, targeted groups. For instance, you can do a customer list (compared to those who haven’t made a purchase), newsletter subscribers, or a weekly email list.

You can also divide the list into:

  • Age
  • Gender
  • Location
  • Purchase history
  • Customer status like VIP

You can also send a message to those who haven’t opened your previous email or to those that have so you can send a second pitch.

Further, you can use email marketing analysis to highlight which groups are more responsive and which ones need more enticing. Once you have this data, you can hone your marketing strategy to appeal to the less responsive audiences and boost your conversion rate.

Write Welcoming Emails 

A welcome email sets the first impression of your business. Write a friendly hello to new customers to encourage them to engage with your product or service.

Create Customer Loyalty Programs 

Introducing a customer loyalty program is a fantastic way to strengthen your customer relationships.

Offer your subscribers special discounts like 10% off on their first order or a free product when they reach a certain number of reward points. 

Automate Emails

Even though personalized emails are important, you can also automate emails.

Your subscribers come to you because you have information or products they want, so when they give you their email address, reach out quickly.

You can automate thank you emails to new subscribers, welcome messages, and order confirmation messages. Thanks to automated emails, all you need is marketing software to help send these out. 

Avoid Sending “Do Not Reply” Messages 

A no-reply email often ends up in an unmonitored inbox where your subscribers may miss you. It also appears less personal which is the opposite of what you’re trying to do.

As you’re building a strong customer relationship, adopt a two-way communication between you and your subscribers to make a lasting impression.

That’s Why Email Marketing Is Important

Now you know why email marketing is important for your business. 

It’s an inexpensive way to reach new customers and nurture your relationship with current ones.

Personalized emails are the most effective as they prove you care about your customer base. Plus, it keeps your company and products at the front of their mind.

If your business is ready to try email marketing, we’d love to chat. Contact us here for further details.