Forming Online Relationships

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Making working/professional relationships can be difficult for some businesses and others it comes a little bit easier. Nowadays, companies not only need to make the connection in person, but also via the Internet through their social media outlets.


Social Media


Organizations are building strong social relationships by knowing their business from the inside out in order to be able to reach their targeted audiences. In addition to knowing your business, know your customers and the target group that you are trying to connect too.  A smart thing to do is to use the information that users are posting to get an insight on what type of topics your company should post on your social media sites.  When speaking on topics, you want to make sure to remind your audience that you’re an expert in the field so share related material.


Remember to engage with your followers in two-way symmetrical conversations.  It allows your audience to know that you are listening, paying attention and value their presence verses just using social media as another marketing and advertising outlet. Ask for feedback and most importantly listen to that feedback and respond.


Reach out to others within your industry to follow or ‘like’ and share postings or retweet their tweets. Remember to post with purpose and meaning! Sending out nonsense will eventually lose you followers and creditability. Be passionate! Users can tell if you are passionate about your industry and those it serves.




Company’s blogs are another way to maintain strong online relationships built through social media with pre-existing and new customers and even with other businesses. Business blogs also build credibility and trust.


Blogs give a voice to businesses allowing them to express their thoughts on topics and issues that are important to the company. In addition companies can show that they can be humanizing while remaining true to its mission and purpose. Keep in mind once your organization starts a blog it’s crucial to maintain the blog.


Engage daily with your social media followers to start building relationships. Take the first step, strike up a conversation by asking a question and the connection grows from there.


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