Businesses today are thriving on setting a goal maximizing Self-serve technologies. These technologies are becoming more prevalent forms of communication. These forms of communication are can be B2C or B2B. This is especially true with the advent of the numerous social media platforms. [caption id="attachment_2877" align="alignright" width="300"] A mobile-app using SoLoMo Technology to reserve a hotel.[/caption] For example, the Cornell Hospitality Quarterly discusses a perspective on M-Commerce’s impact on intermediation. There are two terms that have been provided, the first being consumer engagement technology (CET) and the second being SoLoMo Applications. SoLoMo is an acronym that is abbreviated (more…)