Category: Consumer Engagement

Mobile-Commerce is making a Big Splash on the Hospitality and Tourism Industry By REFUGE Team

Posted on February 27th, 2015 Categories: Advertising, Branding, Consumer Engagement, Customer Service, Marketing, Mobile Advertising

  Businesses today are thriving on setting a goal maximizing Self-serve technologies. These technologies are becoming more prevalent forms of communication. These forms of communication are can be B2C or B2B.  This is especially true with the advent of the numerous social media platforms. [caption id="attachment_2877" align="alignright" width="300"] A mobile-app using SoLoMo Technology to reserve a hotel.[/caption]   For example, the Cornell Hospitality Quarterly discusses a perspective on M-Commerce’s impact on intermediation. There are two terms that have been provided, the first being consumer engagement technology (CET) and the second being SoLoMo Applications. SoLoMo is an acronym that is abbreviated (more…)

Forming Online Relationships By REFUGE Team

Posted on November 20th, 2013 Categories: Blog, communication, Consumer Engagement, digital media

Making working/professional relationships can be difficult for some businesses and others it comes a little bit easier. Nowadays, companies not only need to make the connection in person, but also via the Internet through their social media outlets.   Social Media   Organizations are building strong social relationships by knowing their business from the inside out in order to be able to reach their targeted audiences. In addition to knowing your business, know your customers and the target group that you are trying to connect too.  A smart thing to do is to use the information that users are posting (more…)

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

What makes Twitter #important? By Tiffany Tosh

Posted on May 23rd, 2013 Categories: Blog, Campaigns, communication, Consumer Engagement, digital media, Marketing, Social Engagement, Social Media

  Twitter is an entirely different form of social media compared to the other social media platforms out there today. Although Twitter users often use the social media platform as a way to share their basic day-to-day thoughts, Twitter can also be used by businesses to target desirable clientele. In fact, many Twitter users are highly educated, with over thirty percent of users holding four-year degrees. People are increasingly turning their attention to Twitter as an up-to-date source of news and information. Click here to read about one example where Twitter had a huge impact on the Dow, S&P and (more…)

Building Trust: Gaining Social Media Followers By Tiffany Tosh

Posted on December 26th, 2012 Categories: Campaigns, Consumer Engagement, digital media, Facebook, Marketing, Social Engagement, Social Media

You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or company.   Make It Your Online Portfolio   Social Media Today’s writer, Pam Moore, suggests posting examples of your work to establish you know what you’re doing. These examples can range from past projects your company has done to testimonials from current and past customers (more…)

Twitter Socialite: How Do Your Followers Perceive You? By Tiffany Tosh

Posted on November 28th, 2012 Categories: Blog, Branding, Consumer Engagement, digital media, Marketing, Personality, Social Media, Uncategorized

A majority of companies today have jumped on the social media wagon and created a Twitter account. The next matter of discussion is how well are these companies using their Twitter account? Well, I’ve broken down Twitter accounts into three categories: Wallflower, Piggy Backer, and Socialite.     The Wallflower   A Twitter wallflower is an account that sits back and just observes tweets from other people. They may occasionally retweet or comment on someone else’s tweet, but they create original tweets. If you find yourself in this category, I suggest doing some research. You can do this by looking (more…)

Let’s Get Live With Live Streaming Video Platforms By Tiffany Tosh

Posted on November 21st, 2012 Categories: communication, Consumer Engagement, digital media, Personality, Social Media, WEB 2.0

Have you ever had an in-store event and wish your customers in another location could have participated too? Now such an event is possible with streaming platforms that let your event go live with a webcam and a internet connection. Here we introduce to the two biggest platforms.   I Stream, UStream According to their website, USteam is the fastest growing and largest live streaming platform. One of their claims to fame is President Obama used their platform during his 2008 campaign. Set up you custom channel and use UStream on everything from your smartphone to a webcam to encoders. (more…)

Hello Mobile By Tiffany Tosh

Posted on October 10th, 2012 Categories: Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Social Engagement, WEB 2.0

It seems like everyone and their mom has a smartphone or tablet these days. According to a Pew, 55% of people who own cell phones use their phone to go online. With this increase in the number of mobile internet users, the need for mobile websites also has jumped. Here are some ways to take your website into the mobile frontier.   For those of us who aren’t tech savvy, Samantha Murphy, a tech reporter for Mashable, suggests using bMobilized. bMobilized is a do-it-yourself tool that converts your current website to a mobile version for just $5 a month. Simply (more…)

The Infographic: Your new How-To Friend By Tiffany Tosh

Posted on October 3rd, 2012 Categories: communication, Consumer Engagement, digital media, Graphic Design, Social Media

  These colorful and extremely helpful graphics have burst onto the digital scene explaining and discussing everything from aquatic botany to Twitter to online dating. But exactly what are infographics and why should you use one?   Well, they’re basically images that have graphics and text (includings stats) about a certain topic, place, thing, etc. Since infographics are graphics they be used on any webpage, facebook page, or Twitter, Pinterest post to get your name/company out on any platform. They also lead potential new clients to back to your website.   Now that you have seen the infographic light, it’s (more…)

Capturing your Company on Instagram By Tiffany Tosh

Posted on September 26th, 2012 Categories: communication, Consumer Engagement, digital media, Non-traditional, Social Engagement, Social Media

Instagram was once thought of only as an app for people to share photos of what they are eating, where they are going, what they are doing, etc. As the app continues to grow through its new parent company Facebook, Instagram is drawing the attention of other users, specifically businesses.     Well let’s break down how Instagram works. Basically you take or upload a photo to the app and you can edit the photo by changing the filter of the photo (see example). You also add a caption to the photo so your followers will know what/who is in (more…)