Category: digital media

Fashion Forward: How Digital Media is Changing the Fashion Industry By REFUGE Team

Posted on August 24th, 2016 Categories: Blog, Bloggers, Branding, digital media, Fashion, Instagram, Pinterest, YouTube

By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…) (more…)

Amazon Launches Amazon Video Direct to Compete with Google and YouTube By REFUGE Team

Posted on June 1st, 2016 Categories: Amazon, Amazon Prime, Amazon Video Direct, Content Marketing, digital media, Live Streaming, Social Media, Streaming Services, YouTube

By Vlad Vidaeff   Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…) (more…)

Instagram for Business By REFUGE Team

Posted on February 27th, 2014 Categories: Blog, digital media, Social Media

In blogs past, we mentioned how great Facebook and Twitter are for your business. However, there are several social media avenues we have left unexplored. Many people use Instagram for photos of their food and selfies because it’s a very easy app to use and they offer tons of fun filters. Instagram is also great for business because it allows customers to see a different side of your company.   Find The Balance   Posting photos on Instagram is all about balancing business and fun. Don’t bog your profile down in pictures of products used to hard sell. You can (more…)

Forming Online Relationships By REFUGE Team

Posted on November 20th, 2013 Categories: Blog, communication, Consumer Engagement, digital media

Making working/professional relationships can be difficult for some businesses and others it comes a little bit easier. Nowadays, companies not only need to make the connection in person, but also via the Internet through their social media outlets.   Social Media   Organizations are building strong social relationships by knowing their business from the inside out in order to be able to reach their targeted audiences. In addition to knowing your business, know your customers and the target group that you are trying to connect too.  A smart thing to do is to use the information that users are posting (more…)

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

Public Relations Tactics: Old and New By REFUGE Team

Posted on September 18th, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, digital media, Facebook, Marketing, Non-traditional, Social Media

Public Relations Tactics: Old and New Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world.   Traditional PR   Traditional PR is all about the basics, press releases, email pitches and making phone calls to pitch a story. A press release is a written news story sent to the media in hopes that they will run in it on air, in a newspaper or on the radio. (more…)

Intern Spotlight: Stephanie Laucho By REFUGE Team

Posted on August 14th, 2013 Categories: Blog, Campaigns, communication, digital media, Facebook, Marketing, Refuge, Social Media

Stephanie Laucho has been a wonderful addition to The REFUGE Group team over the past couple of months. Consistently improving and putting forth her best effort on a daily basis, Stephanie was determined to learn as much as possible. Social Media Super Hero   Our clients’ social media pages felt the impact of Stephanie’s superb work while at The REFUGE Group. We quickly noticed increased engagement and new fans and followers once she learned the ropes. Once she learned what is appropriate to post, what prompts engagement and the idiosyncrasies between posting on different social media sites she soared higher (more…)

Marketing a Business By REFUGE Team

Posted on August 7th, 2013 Categories: Blog, digital media, Email Marketing, Facebook, Marketing, Mobile Advertising

Marketing has its place in every business. According to the Business Dictionary, “Marketing is based on thinking about the business in terms of customer needs and their satisfaction.” Based on this, a marketer’s job is to prove how a product will satisfy their needs. Putting together a marketing strategy can be expensive and time-consuming, making the task quite challenging. There are two ways you can promote your business, traditional marketing and online marketing. Now, you will probably ask which one is more effective? There is no single answer for this question because both can help you succeed.   Traditional Marketing (more…)

Lead Generation By REFUGE Team

Posted on July 10th, 2013 Categories: Blog, Branding, Campaigns, digital media, Facebook, Marketing, Personality, Refuge

Finding leads is manageable, but peaking their interest and maintaining it in regard to your brand proves to be a challenge. Today, buyers have the ability to do their own research before deciding what they want to purchase. With the popularity of the Internet, their resources are unlimited. A new generation of consumers means that businesses need to be increasingly innovative and unique through their online presence in order to find customers that will see the value in your products and/or services.   The new era of educated consumers can actually benefit your business given the right exposure. The question (more…)

What makes Twitter #important? By Tiffany Tosh

Posted on May 23rd, 2013 Categories: Blog, Campaigns, communication, Consumer Engagement, digital media, Marketing, Social Engagement, Social Media

  Twitter is an entirely different form of social media compared to the other social media platforms out there today. Although Twitter users often use the social media platform as a way to share their basic day-to-day thoughts, Twitter can also be used by businesses to target desirable clientele. In fact, many Twitter users are highly educated, with over thirty percent of users holding four-year degrees. People are increasingly turning their attention to Twitter as an up-to-date source of news and information. Click here to read about one example where Twitter had a huge impact on the Dow, S&P and (more…)