You want your customers to stay up to date on company news, but you don’t want to overload them with emails and social media posts. Get your customers in the loop by adding a RSS feed to your website.
Give Me An R!
RSS stands for Really Simple Syndication or Rich Site Summary. Basically the feed takes your updated content and pushes it out to those who have subscribed to your feed. As Digital Trends reporter Drew Prindle described it, it’s like a DVR for your computer. Once a customer signs up for your feed, they will receive your updates straight to the RSS reader of their choice or to their email.
Feed The Conversation
Once you have set up your feed, you are able to not only reach your current audience but also brand new audiences. A variety of websites and RSS readers let people search for specific RSS feeds based on a category like fashion or news. By submitting to these aggregation sites, you will improve your SEO by increasing the number of links to your website. It will also help your click rates because current and unique visitors will begin to venture onto your site.
If your business has a RSS feed, we would love to know about your experience. Just drop us a line in a comment.