Category: Social Engagement

Snapchat as a Marketing Tool By REFUGE Team

Posted on August 31st, 2016 Categories: Advertising, Blog, Digital Marketing, Millennials, Snapchat, Social Engagement, Social Media

By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase (more…)

LinkedIn: How does it Stack up with Social Media Engagement By REFUGE Team

Posted on July 27th, 2016 Categories: B2B, Blog, Linkedin, Social Engagement, Social Media

By Brandon Palmer   LinkedIn has been called the Facebook for professionals. Unfortunately, a platform designed for business has not quite garnered the interest that many would have hoped. With that in mind, this blog will discuss the viability of LinkedIn as a crucial part of a firm’s social media marketing strategy. (more…) (more…)

#Hashtags By REFUGE Team

Posted on October 23rd, 2013 Categories: Advertising, Branding, communication, Social Engagement, Social Media

In the digital world that we live in, follow, advertise and market in the newest trend is hashtaging. However, when using hashtags (#) there is a guide one must follow in order to maximize the newest trend in gaining an audience or followers. Yes there is a proper way to hashtag in the social network world, which clearly individuals who do not know the etiquette will hashtag everything, even partial or whole thoughts.   Justin Timberlake and Jimmy Fallon demonstrated the over use of hashtags in a recent skit for Jimmy Fallon’s show.   Although hashtags have been used on (more…)

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

Engagement Increases the Bottom Line By REFUGE Team

Posted on August 21st, 2013 Categories: Blog, Marketing, Social Engagement

Americans spend an average of 1,700 hours a year working, according to BusinessInsider.com. This is quite a lot of time in a person’s year, so why not make it enjoyable and productive. In fact, a rather recent study by Towers Watson shows that employees that engaged at work are much more productive. Thus, as a business owner, it would behoove you to create a positive and engaging work environment. Take a look at Google’s headquarters for an extreme case of offering employees reason to engage at work. Arcade games, gourmet food, massages on request, nap rooms and swimming pools are (more…)

Millennial Marketing By REFUGE Team

Posted on June 28th, 2013 Categories: Blog, Campaigns, communication, consumer behavior, Facebook, Marketing, Social Engagement, Social Media

The Millennial Generation is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, Vice President of Strategic Insights and Culture Education at NBCUniversal. Presently, small businesses must focus on real-time content and deliver a big impact upon consumers in the Millennials’ world of social media and digital devices. It is becoming harder and harder to stay relevant for modern businesses, so we’ll offer a few tips to success at marketing to the Millennials.   Keep on Talking   Your business has the opportunity to connect with customers on a whole new and faster level through online real-time interaction. Social (more…)

What makes Twitter #important? By Tiffany Tosh

Posted on May 23rd, 2013 Categories: Blog, Campaigns, communication, Consumer Engagement, digital media, Marketing, Social Engagement, Social Media

  Twitter is an entirely different form of social media compared to the other social media platforms out there today. Although Twitter users often use the social media platform as a way to share their basic day-to-day thoughts, Twitter can also be used by businesses to target desirable clientele. In fact, many Twitter users are highly educated, with over thirty percent of users holding four-year degrees. People are increasingly turning their attention to Twitter as an up-to-date source of news and information. Click here to read about one example where Twitter had a huge impact on the Dow, S&P and (more…)

Prepared Boston Police were On Spot Online during Bombing Aftermath By Tiffany Tosh

Posted on April 24th, 2013 Categories: Social Engagement

The impressive work of the Boston Police responding to last Monday’s bombing extended to its social media presence as well.  As Yar Bar-tur’s article on Mashable points out, the success on social media was not a new thing for the BPD. The 40,000 followers that the Boston Police had on Twitter prior to the bombing was the result of time and effort invested into community relations by the department.  Since engagement with its constituency had already been established, the BPD online was prepared to communicate effectively via social media during this crisis. A few highlights of Boston Police Department’s online (more…)

When Searches Go Social: The New Facebook Search By Tiffany Tosh

Posted on January 23rd, 2013 Categories: Advertising, Blog, digital media, Facebook, Marketing, Social Engagement, Social Media

It’s been about a week since Facebook launched its new Graph Search. Now you’re able to find people or companies not only by their name, but also by their interests, things they’ve liked, photos they’ve posted and places they’ve visited. Now the question becomes what can we do as marketers to stay in search results?   Get Organized Are there some holes on your business page? Have you only filled out the necessary information to create a Facebook page? Well now is the time to start getting descriptive. Be sure to comb through your page and fill out every detail, (more…)

Building Trust: Gaining Social Media Followers By Tiffany Tosh

Posted on December 26th, 2012 Categories: Campaigns, Consumer Engagement, digital media, Facebook, Marketing, Social Engagement, Social Media

You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or company.   Make It Your Online Portfolio   Social Media Today’s writer, Pam Moore, suggests posting examples of your work to establish you know what you’re doing. These examples can range from past projects your company has done to testimonials from current and past customers (more…)