Category: Branding

What Is a Brand Image and How Does Your Brand Impact Your Company? By Tiffany Tosh

Posted on December 27th, 2019 Categories: Branding

What is a brand image? Your brand is how customers recognize your company and your products. Here's how your brand impacts your business. A positive brand image is vital to not disappearing in the sea of over 30.2 million small businesses in America. A company brand image helps inform potential customers whether or not they want to do business with you. When you're competing with a multitude of other businesses that offer the same services, you need a positive brand image to help set you apart. It doesn't matter what your industry specialization is. Brand image advertising is always vital (more…)

Branding: Creating the Brand Story By REFUGE Team

Posted on September 7th, 2016 Categories: Blog, Brand Management, Brand Story, Branding, Groupon, Millennials, Storytelling

By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as the number of people you ask. However, this blog will delve into our understanding of a brand’s story, and why it matters. (more…) (more…)

Fashion Forward: How Digital Media is Changing the Fashion Industry By REFUGE Team

Posted on August 24th, 2016 Categories: Blog, Bloggers, Branding, digital media, Fashion, Instagram, Pinterest, YouTube

By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…) (more…)

Canvas: Facebook’s new Immersive ad Experience for Mobile By REFUGE Team

Posted on March 16th, 2016 Categories: Advertising, Blog, Branding, Facebook, Social Media

By Vlad Vidaeff   The good old days of Facebook are long over.  The days where Facebook’s algorithm made it easy for brands to reach consumers with a significant reach are long gone.  Facebook’s current algorithm makes it essential to use Facebook advertising for successful advertising campaigns on the social network.  This blog will discuss Canvas, the recent full-screen ad experience built for mobile. (more…) (more…)

Go big or go home: Twitter Shoots for the stars by Eliminating 140-Character Limit By REFUGE Team

Posted on February 24th, 2016 Categories: Analytics, Blog, Branding, Social Media, Twitter

By Vlad Vidaeff   One of the aspects of Twitter that has made it so iconic and different from any other social media platform is its 140-character limit.  Along with creating the use of hashtags, the character limit has become synonymous with Twitter.  It has also had a major impact on how users and brands communicate on the platform.  Due to the character limit, you have to be concise and brief in getting your message across.  All of this is set to change.  Twitter has announced that it will axe the character limit and institute a new character limit of (more…)

Twitter’s Conversational ads: Facilitating Interactions Between Brands and Consumers By REFUGE Team

Posted on January 27th, 2016 Categories: Advertising, Blog, Branding, Social Media, Twitter

By Vlad Vidaeff   Twitter recently introduced conversational ads that “make it even easier for consumers to engage with and then spread a brand’s campaign message.”  Historically, polls have been one method that marketers use to conduct market research.  From the consumer’s perspective, polls and quizzes are often a fun activity.  Who hasn’t taken one of BuzzFeed’s fun quizzes at some point or another?  Twitter’s conversational ads take aspects of polls and adjust them to the social media setting.  This blog will discuss the framework of conversational ads and how they can be of benefit to brands. (more…) (more…)

The Insider’s Guide to Webinars By REFUGE Team

Posted on November 4th, 2015 Categories: Blog, Branding, Webinars

By Vlad Vidaeff   I have been a huge supporter of webinars for quite some time.  After graduating with my MBA, I had an advanced understanding of marketing from a theoretical perspective.  However, most of the day-to-day skills that are necessary to be a successful marketer are not taught in business school.  Instead, I gained these skills in large part through on-the-job training.  To accelerate my development, I used webinars to gain exposure in areas where I was lacking.  Case in point, SEO.  I used webinars as a source to gain exposure to SEO.  As the field of marketing continues (more…)

Mobile-Commerce is making a Big Splash on the Hospitality and Tourism Industry By REFUGE Team

Posted on February 27th, 2015 Categories: Advertising, Branding, Consumer Engagement, Customer Service, Marketing, Mobile Advertising

  Businesses today are thriving on setting a goal maximizing Self-serve technologies. These technologies are becoming more prevalent forms of communication. These forms of communication are can be B2C or B2B.  This is especially true with the advent of the numerous social media platforms. [caption id="attachment_2877" align="alignright" width="300"] A mobile-app using SoLoMo Technology to reserve a hotel.[/caption]   For example, the Cornell Hospitality Quarterly discusses a perspective on M-Commerce’s impact on intermediation. There are two terms that have been provided, the first being consumer engagement technology (CET) and the second being SoLoMo Applications. SoLoMo is an acronym that is abbreviated (more…)

Social Media Trends to Watch for in 2014 By REFUGE Team

Posted on December 26th, 2013 Categories: Blog, Branding, Facebook, Marketing

2013 was the year for Vine, SnapChat and social analytics. Social media marketing is only going to get bigger in 2014. As year-end approaches we want to give you insight into social media trends to expect next year.   1)    Social Video is set to become a big way to market your brand in 2014. Pew Research published a report that states, “The share of online adults who watch or download videos has also grown from 69% of internet users in 2009 to 78% today, and mobile phones have become a key part of the video viewing and creating experience.” (more…)

#Hashtags By REFUGE Team

Posted on October 23rd, 2013 Categories: Advertising, Branding, communication, Social Engagement, Social Media

In the digital world that we live in, follow, advertise and market in the newest trend is hashtaging. However, when using hashtags (#) there is a guide one must follow in order to maximize the newest trend in gaining an audience or followers. Yes there is a proper way to hashtag in the social network world, which clearly individuals who do not know the etiquette will hashtag everything, even partial or whole thoughts.   Justin Timberlake and Jimmy Fallon demonstrated the over use of hashtags in a recent skit for Jimmy Fallon’s show.   Although hashtags have been used on (more…)