Go big or go home: Twitter Shoots for the stars by Eliminating 140-Character Limit

Posted on February 24th, 2016 by REFUGE Categories Analytics

By Vlad Vidaeff
One of the aspects of Twitter that has made it so iconic and different from any other social media platform is its 140-character limit.  Along with creating the use of hashtags, the character limit has become synonymous with Twitter.  It has also had a major impact on how users and brands communicate on the platform.  Due to the character limit, you have to be concise and brief in getting your message across.  All of this is set to change.  Twitter has announced that it will axe the character limit and institute a new character limit of 10,000 characters as early as March.  This blog will discuss the advantages and disadvantages of this major change as well as its impact on marketers. (more…)

Clash of the Titans: Apple vs. Amazon

Posted on February 17th, 2016 by REFUGE Categories Amazon

By Vlad Vidaeff
Ali vs. Frazier.  McDonald’s vs. Burger King.  Wal-Mart vs. Target.  Coca-Cola vs. Pepsi.  Apple vs. Amazon?  It’s safe to say that you’re probably not human if you’ve never purchased anything from Apple or Amazon in your life.  The retail giants have become so large that they now compete in some of the same circles.  One of those circles is streaming media.  Competition breeds competition and neither heavyweight wants to lay down.  This blog will discuss Amazon Prime’s omission from Apple TV. (more…)

A Modern-Day Cameraman: The new Current app

Posted on February 10th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
The movie Nightcrawler stars Jake Gyllenhaal as Louis Bloom, a struggling man who stumbles into a career as a cameraman breaking crime stories.  With the new app Current, you can become a “nightcrawler” and earn extra cash by reporting the news.   This blog will introduce Current and discuss its impact on how news organizations disseminate and break current news. (more…)

Pinterest: A Viable Ad Platform for Marketers?

Posted on February 3rd, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
Pinterest is viewed by many as an up-and-coming social media platform.  Over the past several years, platforms with a visual focus have had the most success: Pinterest, Instagram, and Snapchat to name a few.  While the folks at Pinterest have focused their efforts on increasing the popularity of the platform, 2016 brings a new focus.  Developing Pinterest in a viable ad platform that will one day be able to compete with the likes of Facebook.  This blog will discuss Pinterest’s strategy surrounding their Promoted Pins and what the future might be for the direction of the platform. (more…)