Category: WEB 2.0

Let’s Get Live With Live Streaming Video Platforms By Tiffany Tosh

Posted on November 21st, 2012 Categories: communication, Consumer Engagement, digital media, Personality, Social Media, WEB 2.0

Have you ever had an in-store event and wish your customers in another location could have participated too? Now such an event is possible with streaming platforms that let your event go live with a webcam and a internet connection. Here we introduce to the two biggest platforms.   I Stream, UStream According to their website, USteam is the fastest growing and largest live streaming platform. One of their claims to fame is President Obama used their platform during his 2008 campaign. Set up you custom channel and use UStream on everything from your smartphone to a webcam to encoders. (more…)

Hello Mobile By Tiffany Tosh

Posted on October 10th, 2012 Categories: Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Social Engagement, WEB 2.0

It seems like everyone and their mom has a smartphone or tablet these days. According to a Pew, 55% of people who own cell phones use their phone to go online. With this increase in the number of mobile internet users, the need for mobile websites also has jumped. Here are some ways to take your website into the mobile frontier.   For those of us who aren’t tech savvy, Samantha Murphy, a tech reporter for Mashable, suggests using bMobilized. bMobilized is a do-it-yourself tool that converts your current website to a mobile version for just $5 a month. Simply (more…)

Summer 2012 Internship: Digital Marketing Intern By REFUGE Team

Posted on May 9th, 2012 Categories: Interns, Marketing, Refuge, Social Media, WEB 2.0

 The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.     To perform well in this internship you need to enjoy using and have working knowledge of social and news bookmarking sites as well as understand the power of a social media presence for brands and products.  Students working toward a (more…)

Are QR Codes a Thing of the Past? By REFUGE Team

Posted on March 14th, 2012 Categories: Branding, Campaigns, digital media, Marketing, QR Codes, Social Engagement, Uncategorized, WEB 2.0

Not yet. There’s a lot more life left in these Quick Response images than we choose to give them credit for. Just when we thought that these square, geometric data-boxes with confusing uses were beginning to phase out, small business owners began adopting them. And to think they began as a car-tracking device.   QR code uses are definitely expanding. Lately, restaurants have been adopting them to lead customers directly to menus and online ordering pages. In the case of Manny Rai, Lakewood business owner, QR Codes outside his Wine & Beer business are helping him attract business from curious (more…)

Customer Service in a Web 2.0 World By REFUGE Team

Posted on March 8th, 2012 Categories: Customer Service, Marketing, Social Media, WEB 2.0

With marketing and social media gurus advocating a 24-hour turnaround time for customer service requests – and some organizations following this advice – keeping up can very quickly go into overdrive. Especially since not every small business has the resources to dedicate to monitoring their social media channels around the clock.     It’s a harried world and burnout is always looming with our constant connections. However, timely and effective management of service requests aren’t as out of reach as we might think. We’d like to offer a few suggestions to help you get started.    1. Get Acquainted Get (more…)