Category: Small business

Artificial Intelligence (AI) & Small Business By Tiffany Tosh

Posted on September 9th, 2019 Categories: Artificial Intelligence, Small business

We're Not Quite There Yet If you've been keeping up with the latest trends in technology and business, you’re probably sick of hearing about AI. There are a lot of articles about the future of machine learning (ML) and Artificial Intelligence (AI) infiltrating our lives, but as a small business owner, you might not even know how it affects you. Some people think it's impossible to incorporate AI or ML into your systems unless you’re a Facebook or Google. Others believe that integrating new technologies like AI into your business makes it more valuable. In reality, right now AI is (more…)

Pinterest Opens Promoted Pins to Small-and-Medium Sized Businesses By REFUGE Team

Posted on April 20th, 2016 Categories: Advertising, Blog, Pinterest, Small business, Social Media

By Vlad Vidaeff   Promoted posts are an essential part of a company’s social media strategy on a variety of platforms.  Facebook’s algorithm has pressured brands to promote their posts to reach a large number of segments.  Other prime time players, including Twitter, Instagram, and LinkedIn also offer robust advertising platforms.  Until now, Promoted Pins on Pinterest were limited to large corporations such as Macy’s and Walgreens.  Small-and-medium sized businesses rejoice, Pinterest has announced that it has opened up Promoted Pins to all businesses on the network.  This blog will discuss the advertising options available to businesses, with a focus (more…)