Category: Email Marketing

If you haven't implemented email marketing in your overall marketing strategy for your business, you should. With the average return on investment (ROI) of email marketing being $42 for every $1 spent, it's a cost-effective way to reach customers and increase your sales.  There are billions of emails sent each day and the average person checks their email around 20 times each day. That gives you ample opportunities to get your company and products in front of customers.  While creating an effective email marketing campaign can help you grow your business, it's not a strategy that's implemented overnight. There are various (more…)

Many people use Gmail for personal use, but it’s also great for business purposes. By becoming a part of Google Apps for Business, your small business will be able to take advantage of the many features and benefits Gmail has to offer. (more…) (more…)

The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities.   Prepare your website If you sell popular items on your website, prepare the system for the heavy traffic flow that is to come. The last thing you want is for your site to crash! Test your website often leading up to your big-rush sales.   Log onto social media Use social media to get (more…)

Years ago, most of us probably pictured our lives in 2013 to be much different than they currently are. Flying cars, humans living in pods in the sky and meals consisting of a dinner pill were standard predictions for the average human. Though we are not The Jetsons yet, the rate at which technology is developed and perfected in today’s world is astonishing. The Internet has drastically affected the way information is obtained and shared, and profoundly affected the approach to advertising and marketing.   In 2013, while traditional forms of advertising and marketing are still quite effective, the latest (more…)

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

Marketing has its place in every business. According to the Business Dictionary, “Marketing is based on thinking about the business in terms of customer needs and their satisfaction.” Based on this, a marketer’s job is to prove how a product will satisfy their needs. Putting together a marketing strategy can be expensive and time-consuming, making the task quite challenging. There are two ways you can promote your business, traditional marketing and online marketing. Now, you will probably ask which one is more effective? There is no single answer for this question because both can help you succeed.   Traditional Marketing (more…)

An email marketing campaign can be a tricky situation. You want to keep you emails up to date and exciting, but you don’t want to drive your customers away with daily or lengthy emails. At The REFUGE Group, we’ve compiled some tips that will make your next campaign a snap!   On the Subject   Remember, the first thing people will see when they receive your email is the subject line. Anna Pitts from PR Daily suggests making your subject line truthful but with a bit of mystery so the customer will want to click on the email. Also keep (more…)