Category: Media Planning

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

Deadlines & Meeting Them By REFUGE Team

Posted on September 25th, 2013 Categories: communication, Interns, Linkedin, Media Planning, Personality, Uncategorized

You, the person next to you and the stranger over there all have deadlines. There is no one in today’s society that doesn’t have some sort of deadline. There are a variety of methods of going about completing deadlines. Here are some practical and do-able tips on never missing any more deadlines and even finishing early. Create A Start & End Dates: Write or input tasks and deadlines into a planner or digital calendar. This creates a clear picture for a visual timeframe. Keep your planner or calendar out into plane view so that you will be reminded of your (more…)

Media Planning Strategies: Capturing Market Share By REFUGE Team

Posted on January 4th, 2012 Categories: Media Planning

Last week, we wrote about the first steps involved with developing a media plan. To recap quickly, the basics – after identifying your audience - involve determining the reach, frequency and a vision of the impact you’d like to make with your campaign. Understanding the purpose behind a campaign is very important because your goals provide you with direction.   The underlying essence behind media planning is the connection created between people and companies. It’s no secret that in a highly competitive market where multiple suppliers are constantly trying to build a loyal customer base for similar products and service, (more…)