Category: Customer Service

Mobile-Commerce is making a Big Splash on the Hospitality and Tourism Industry By REFUGE Team

Posted on February 27th, 2015 Categories: Advertising, Branding, Consumer Engagement, Customer Service, Marketing, Mobile Advertising

  Businesses today are thriving on setting a goal maximizing Self-serve technologies. These technologies are becoming more prevalent forms of communication. These forms of communication are can be B2C or B2B.  This is especially true with the advent of the numerous social media platforms. [caption id="attachment_2877" align="alignright" width="300"] A mobile-app using SoLoMo Technology to reserve a hotel.[/caption]   For example, the Cornell Hospitality Quarterly discusses a perspective on M-Commerce’s impact on intermediation. There are two terms that have been provided, the first being consumer engagement technology (CET) and the second being SoLoMo Applications. SoLoMo is an acronym that is abbreviated (more…)

Tacos can be Messy and so can Social Media By REFUGE Team

Posted on June 12th, 2013 Categories: Blog, Branding, communication, Customer Service, Facebook, Personality, Social Media

The Incident   These employees really took the company’s old slogan, “Think Outside the Bun,” to a whole new level! Recently, two Taco Bell employees thought it was humorous to post a photo of one of them licking a stack of taco shells and posted it on Facebook, via username “Jj O’Brian Nolan” and Reddit.   That’s the Way the Taco Crumbles   The general public response was not as hilarious as these employees expected. Instead, social media users began to question the cleanliness of Taco Bell’s food and facilities, well if they weren’t already. However, some social media users (more…)

Building Trust – Virtually By REFUGE Team

Posted on June 7th, 2012 Categories: communication, consumer behavior, Consumer Engagement, Customer Service, Refuge, Social Engagement

We can sometimes lead you into tangents that talk about the warm and the fuzzy aspects of business and communication. We believe that relationships, after they’re established, are to be nurtured if they are ever to grow.   Corporate relationships are not unlike interpersonal relationships – after all, we still deal with human beings at each end of the communication spectrum. And you’d think that virtual communication and relationship building would assume a top- down model by default.   Not particularly. When we’re not all being harassed by spam-bots, the driving force behind virtual communication is still people. And it (more…)

Customer Service in a Web 2.0 World By REFUGE Team

Posted on March 8th, 2012 Categories: Customer Service, Marketing, Social Media, WEB 2.0

With marketing and social media gurus advocating a 24-hour turnaround time for customer service requests – and some organizations following this advice – keeping up can very quickly go into overdrive. Especially since not every small business has the resources to dedicate to monitoring their social media channels around the clock.     It’s a harried world and burnout is always looming with our constant connections. However, timely and effective management of service requests aren’t as out of reach as we might think. We’d like to offer a few suggestions to help you get started.    1. Get Acquainted Get (more…)