Category: ecommerce

Pinterest to make Visual Search and Social Commerce a Strategic Focus By REFUGE Team

Posted on August 17th, 2016 Categories: Blog, ecommerce, Pinterest, Social Commerce, Social Media, Visual Search

By Vlad Vidaeff In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…) (more…)

The Intersection of Social Media and eCommerce By REFUGE Team

Posted on December 16th, 2015 Categories: Advertising, Blog, ecommerce, Facebook, Instagram, Pinterest, Social Media

By Vlad Vidaeff   For the majority of retailers, e-commerce makes up a significant portion of a company’s sales.  Consumers love the convenience and ease of purchasing products from their homes.  We have seen the rise of Cyber Monday.  We have seen the popularity of Amazon and other online retailers.  This blog will explore the growing impact of social media on e-commerce. (more…) (more…)

Thanksgiving: A time for Family, Thankfulness, and Gratitude? By REFUGE Team

Posted on November 19th, 2015 Categories: Blog, ecommerce, Retail Marketing

By Vlad Vidaeff   While the history behind how Thanksgiving came to be (cue the mistreatment of Native Americans) is controversial, the holiday itself has come to represent many wholesome values today.  To many Americans, Thanksgiving is a day off from work and an opportunity to spend quality time with friends and family while enjoying a home-cooked feast.  For many years, Thanksgiving has also been the most important shopping weekend for the retail industry.  Black Friday is the day when many retailers have traditionally offered deep discounts on hot items.  However, things have changed with the growing impact of the (more…)