Category: Millennials

Changing Female Stereotypes in Advertising By REFUGE Team

Posted on September 28th, 2016 Categories: Advertising, Blog, Brand Management, Gender Bias, Millennials, Unilever

By Vlad Vidaeff Mad Men is one of my all-time favorite TV shows.  As I was not alive during the 60’s and 70’s, I found it fascinating to get a glimpse of what the advertising world was like during those times.  Things have changed so much since then.  The rapid advancements in technology, the rise of digital marketing, and gender equality are a couple of the transformative changes that have taken place.  This blog will analyze a recent gender bias study conducted by Unilever which took a look at how women are portrayed in advertisements. (more…) (more…)

Snapchat Bulks up to take a big step Towards Monetizing its Business By REFUGE Team

Posted on September 14th, 2016 Categories: Blog, Millennials, Mobile Apps, Snapchat, Social Media, Vurb

By Vlad Vidaeff It is no secret that Snapchat is one of today’s most promising social media networks.  Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends.  As the platform’s user base continues to grow at an impressive rate, monetizing its business is a key strategic focus.  This blog will explore how Snapchat’s recent acquisition is a positive step in that direction. (more…) (more…)

Branding: Creating the Brand Story By REFUGE Team

Posted on September 7th, 2016 Categories: Blog, Brand Management, Brand Story, Branding, Groupon, Millennials, Storytelling

By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as the number of people you ask. However, this blog will delve into our understanding of a brand’s story, and why it matters. (more…) (more…)

Snapchat as a Marketing Tool By REFUGE Team

Posted on August 31st, 2016 Categories: Advertising, Blog, Digital Marketing, Millennials, Snapchat, Social Engagement, Social Media

By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase (more…)

The Rising Impact of Social Media on the news By Tiffany Tosh

Posted on August 10th, 2016 Categories: Blog, Facebook, Instagram, Linkedin, Millennials, News, Snapchat, Social Media Metrics

As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news. (more…) (more…)