Category: Amazon

Amazon Launches Amazon Video Direct to Compete with Google and YouTube By REFUGE Team

Posted on June 1st, 2016 Categories: Amazon, Amazon Prime, Amazon Video Direct, Content Marketing, digital media, Live Streaming, Social Media, Streaming Services, YouTube

By Vlad Vidaeff   Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…) (more…)

Clash of the Titans: Apple vs. Amazon By REFUGE Team

Posted on February 17th, 2016 Categories: Amazon, Amazon Prime, App Developers, Apple, Apple TV, Blog, Video Streaming

By Vlad Vidaeff   Ali vs. Frazier.  McDonald’s vs. Burger King.  Wal-Mart vs. Target.  Coca-Cola vs. Pepsi.  Apple vs. Amazon?  It’s safe to say that you’re probably not human if you’ve never purchased anything from Apple or Amazon in your life.  The retail giants have become so large that they now compete in some of the same circles.  One of those circles is streaming media.  Competition breeds competition and neither heavyweight wants to lay down.  This blog will discuss Amazon Prime’s omission from Apple TV. (more…) (more…)