Category: Non-traditional

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

Public Relations Tactics: Old and New By REFUGE Team

Posted on September 18th, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, digital media, Facebook, Marketing, Non-traditional, Social Media

Public Relations Tactics: Old and New Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world.   Traditional PR   Traditional PR is all about the basics, press releases, email pitches and making phone calls to pitch a story. A press release is a written news story sent to the media in hopes that they will run in it on air, in a newspaper or on the radio. (more…)

You’re Invited: Using Online Event Planning Platforms By Tiffany Tosh

Posted on November 7th, 2012 Categories: Campaigns, communication, digital media, Marketing, Non-traditional, Social Engagement

Whether it’s an intimate get together or a full scale house party, everyone loves a good party. Planning and executing your (or your client’s) event can be tricky, but what if I told you there are sites that can help you organize everything from the invite to ticket sales to check in. Here are a couple of websites will make marketing your event simple.   Brighten Up Your Event   Founded in 2006, Eventbrite boasts selling over 79 million tickets. This platform let’s you create a personalized website for your event, so people can have a landing page while searching for (more…)

Daily Deals: Figuring Out Social Media’s New Deals By Tiffany Tosh

Posted on October 31st, 2012 Categories: Campaigns, communication, digital media, Facebook, Non-traditional, Social Engagement, Social Media

While it seems that the economy is growing day by day, people are still keeping a close watch on their spending habits. Most people look to find the best deals and social media sites like Facebook and Foursquare have jumped on the opportunity to distribute deals just for their users. We’ve broken down what it takes to create this deal and send it out to your fans.   Foursquare   No I’m not talking about the game you use to play at recess. This social media powerhouse totes over 25 million members worldwide and has seen about 2.5 billion check-ins (more…)

Capturing your Company on Instagram By Tiffany Tosh

Posted on September 26th, 2012 Categories: communication, Consumer Engagement, digital media, Non-traditional, Social Engagement, Social Media

Instagram was once thought of only as an app for people to share photos of what they are eating, where they are going, what they are doing, etc. As the app continues to grow through its new parent company Facebook, Instagram is drawing the attention of other users, specifically businesses.     Well let’s break down how Instagram works. Basically you take or upload a photo to the app and you can edit the photo by changing the filter of the photo (see example). You also add a caption to the photo so your followers will know what/who is in (more…)

Focusing In On Facebook By Tiffany Tosh

Posted on September 12th, 2012 Categories: Advertising, Branding, Campaigns, communication, Consumer Engagement, digital media, Facebook, Non-traditional, Social Media

We’ve all seen the new Frito-Lay commercial with Eva Longoria running around New York coming up with new flavors, so she can win the million dollar prize. While it seems a little weird having random consumers yelling ideas at you or in Frito-Lay’s case submitting ideas on their Facebook app, it looks like Frito-Lay is onto something. They have turned social media into a world wide focus group. They currently have 847,836 users and counting for the race for the newest Lay’s flavor.   This isn’t just a flash in the pan scenario. Other companies like Walmart have been listening (more…)

Making UGC Work By REFUGE Team

Posted on June 27th, 2012 Categories: Campaigns, communication, Consumer Engagement, digital media, Marketing, Non-traditional, Social Media, Uncategorized

Does User Generated Content (UGC) work? More specifically, can a campaign reliant on UGC work? We think it can, provided the idea is carried out the right way. The best part about UGC campaigns is the element of risk involved with them; as far as content creation is concerned, UGC campaigns take a little relinquishing of control on the marketers part. Granted, UGC platforms have come under fire for not being professional enough. Remember the great journalism debates over self-publishing on blogs? However, there are distinct advantages to taking this road, especially in terms of the creativity that gets channeled (more…)

By REFUGE Team

Posted on June 20th, 2012 Categories: Branding, communication, Consumer Engagement, Non-traditional, Personality

Imagining this scenario may be difficult for some people, but we believe there’s a lot to be learned from reality T.V. No, really. If you take a moment to dissect what lays behind their overwhelming success, the basic principles don’t stray too far from what generally determines and defines success. Faith in the product, ample amounts of self-confidence and an intimate understanding of human behavior go a long way in creating marketing campaigns that leave strong impressions for a long time. How do we make it happen? If there’s anything Extreme Makeover: Home Edition has shown us, it’s that people (more…)

Viddy? By REFUGE Team

Posted on May 30th, 2012 Categories: communication, digital media, Non-traditional, Social Media

There’s a new player on the social media field. Well. Perhaps not quite that new, given that celebrities and a few million people (27 million) have signed up for its service, but it’s still not quite at Instagram and YouTube status. So, we’ll call it new.   Meet Viddy, the latest contender for video sharing. In the past few weeks, it has received attention from various news media outlets and there seems to be a little hype building. Mashable has talked about it, Mark Zuckerberg has signed up for it and TechCrunch reported about a $30 million funding deal Viddy (more…)

Non-Traditional Marketing By REFUGE Team

Posted on April 18th, 2012 Categories: Advertising, Campaigns, Guerilla, Marketing, Non-traditional

So, we’re all in a field where the jargon of the landscape is littered with phrases like “thinking outside the box” and “being different”. With marketers scurrying around trying to find faster, snazzier and more exciting ways to sell the latest gimmick, some of the best ways to connect with an audience get left by the wayside.  Lately though, we’ve been of the opinion that if people are brought together with a greater sense of affability, the profits follow along.       A Pen for Your Thoughts?   Of course that requires a little creative thinking on everyone’s part, (more…)