Category: Pinterest

Fashion Forward: How Digital Media is Changing the Fashion Industry By REFUGE Team

Posted on August 24th, 2016 Categories: Blog, Bloggers, Branding, digital media, Fashion, Instagram, Pinterest, YouTube

By Tiffany Huynh Constant communication is crucial in today’s world. We’re all fixated on being “plugged in” and on allowing our friends and family to know where we are, what we’re up to, and even what we’re wearing at any given moment. This has only been made easier thanks to online platforms. (more…) (more…)

Pinterest to make Visual Search and Social Commerce a Strategic Focus By REFUGE Team

Posted on August 17th, 2016 Categories: Blog, ecommerce, Pinterest, Social Commerce, Social Media, Visual Search

By Vlad Vidaeff In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…) (more…)

Twitter axes Buy Button, what does this mean for Social Commerce? By REFUGE Team

Posted on July 20th, 2016 Categories: Blog, Facebook, Pinterest, Social Commerce, Social Media, Twitter

By Vlad Vidaeff   How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…) (more…)

Pinterest Opens Promoted Pins to Small-and-Medium Sized Businesses By REFUGE Team

Posted on April 20th, 2016 Categories: Advertising, Blog, Pinterest, Small business, Social Media

By Vlad Vidaeff   Promoted posts are an essential part of a company’s social media strategy on a variety of platforms.  Facebook’s algorithm has pressured brands to promote their posts to reach a large number of segments.  Other prime time players, including Twitter, Instagram, and LinkedIn also offer robust advertising platforms.  Until now, Promoted Pins on Pinterest were limited to large corporations such as Macy’s and Walgreens.  Small-and-medium sized businesses rejoice, Pinterest has announced that it has opened up Promoted Pins to all businesses on the network.  This blog will discuss the advertising options available to businesses, with a focus (more…)

Pinterest: A Viable Ad Platform for Marketers? By REFUGE Team

Posted on February 3rd, 2016 Categories: Advertising, Blog, Pinterest, Social Media

By Vlad Vidaeff   Pinterest is viewed by many as an up-and-coming social media platform.  Over the past several years, platforms with a visual focus have had the most success: Pinterest, Instagram, and Snapchat to name a few.  While the folks at Pinterest have focused their efforts on increasing the popularity of the platform, 2016 brings a new focus.  Developing Pinterest in a viable ad platform that will one day be able to compete with the likes of Facebook.  This blog will discuss Pinterest’s strategy surrounding their Promoted Pins and what the future might be for the direction of the (more…)

The Intersection of Social Media and eCommerce By REFUGE Team

Posted on December 16th, 2015 Categories: Advertising, Blog, ecommerce, Facebook, Instagram, Pinterest, Social Media

By Vlad Vidaeff   For the majority of retailers, e-commerce makes up a significant portion of a company’s sales.  Consumers love the convenience and ease of purchasing products from their homes.  We have seen the rise of Cyber Monday.  We have seen the popularity of Amazon and other online retailers.  This blog will explore the growing impact of social media on e-commerce. (more…) (more…)

Pinterest and Marketing By REFUGE Team

Posted on April 17th, 2014 Categories: Marketing, Pinterest

Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that allows the user to share pictures and ideas for others to share and spread to their followers, which is why it can be a very helpful tool to small business.   Make your brand stand out and viewable - Take pictures of products and projects to show and demonstrate what it is exactly that separates your business from others. Hiring (more…)

Holiday Marketing By REFUGE Team

Posted on November 13th, 2013 Categories: Advertising, Campaigns, Email Marketing, Marketing, Pinterest

The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities.   Prepare your website If you sell popular items on your website, prepare the system for the heavy traffic flow that is to come. The last thing you want is for your site to crash! Test your website often leading up to your big-rush sales.   Log onto social media Use social media to get (more…)

To Pin or Not to Pin? By Tiffany Tosh

Posted on September 5th, 2012 Categories: communication, consumer behavior, digital media, Pinterest, Social Engagement, Social Media

Nowadays it seems like everyone and their dog is on Pinterest, but should some companies have a Pinterest account? Digett’s Amy Peveto breaks down some of the decision points you should think about before your company jumps on the pinning band wagon. Here are some of the questions Peveto raises:   Does it fit what your business does? Can you find pins that represent what your company does/offers? Do you have the time to make sure your account stays up to date? If you answered yes to these questions and the others that Peveto proposes, then you should look into getting (more…)

Pinterest – Why the Hype By REFUGE Team

Posted on February 15th, 2012 Categories: communication, consumer behavior, digital media, Pinterest, Social Engagement, Uncategorized

The latest buzzword on everyone’s lips, social media plans and web design lately is Pinterest. Described on the site as “an online pinboard to organize and share the things you love” this newcomer on the social media scene has garnered a lot of attention for itself. The question is why. What’s so special about this website that has suddenly, even in a beta stage, managed to gain droves of followers?   We still don’t know. But after spending a little time on it, we do have a few ideas to throw around.     Visual Appeal   In the opinion (more…)