Category: Social Media

Snapchat Bulks up to take a big step Towards Monetizing its Business By REFUGE Team

Posted on September 14th, 2016 Categories: Blog, Millennials, Mobile Apps, Snapchat, Social Media, Vurb

By Vlad Vidaeff It is no secret that Snapchat is one of today’s most promising social media networks.  Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends.  As the platform’s user base continues to grow at an impressive rate, monetizing its business is a key strategic focus.  This blog will explore how Snapchat’s recent acquisition is a positive step in that direction. (more…) (more…)

Snapchat as a Marketing Tool By REFUGE Team

Posted on August 31st, 2016 Categories: Advertising, Blog, Digital Marketing, Millennials, Snapchat, Social Engagement, Social Media

By Giselle Cartagena The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase (more…)

Pinterest to make Visual Search and Social Commerce a Strategic Focus By REFUGE Team

Posted on August 17th, 2016 Categories: Blog, ecommerce, Pinterest, Social Commerce, Social Media, Visual Search

By Vlad Vidaeff In a recent blog, we touched on Twitter’s decision to remove its buy button and what this means for the future of social commerce.  In stark contrast to Twitter, Pinterest has gone in the opposite direction with a strategic focus on social commerce.  This blog will describe Pinterest’s innovative new visual search feature as well as additional improvements to the shopping experience on the platform. (more…) (more…)

LinkedIn: How does it Stack up with Social Media Engagement By REFUGE Team

Posted on July 27th, 2016 Categories: B2B, Blog, Linkedin, Social Engagement, Social Media

By Brandon Palmer   LinkedIn has been called the Facebook for professionals. Unfortunately, a platform designed for business has not quite garnered the interest that many would have hoped. With that in mind, this blog will discuss the viability of LinkedIn as a crucial part of a firm’s social media marketing strategy. (more…) (more…)

Twitter axes Buy Button, what does this mean for Social Commerce? By REFUGE Team

Posted on July 20th, 2016 Categories: Blog, Facebook, Pinterest, Social Commerce, Social Media, Twitter

By Vlad Vidaeff   How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has decided to ax its buy button.  This blog will analyze whether this decision will prove ominous for the future of social commerce. (more…) (more…)

Instagram to Introduce new Business-Centric Features By REFUGE Team

Posted on July 6th, 2016 Categories: Advertising, Analytics, Blog, Facebook, Instagram, Mobile Advertising, Social Media

By Vlad Vidaeff   Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies.  Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform.  As Facebook owns Instagram, it is no surprise that the platform has announced a host of new business tools.  This blog will highlight the new features and what it means for the evolution of the network. (more…) (more…)

Facebook to Revamp Trending Topics Feature By REFUGE Team

Posted on June 29th, 2016 Categories: Blog, Facebook, Politics, Social Media

By Vlad Vidaeff   While hashtags indicate the popularity of specific topics on Twitter, Facebook has its own version with Trending Topics.  Appearing on the right side of yours newsfeed, they consist of 10-15 newsworthy topics that are updated on a daily basis.  After a political controversy, Facebook has announced that it will revamp this popular feature.  This blog will analyze how Trending Topics will change and what this means for the social media leader. (more…) (more…)

The REFUGE Group’s Blog Services By REFUGE Team

Posted on June 15th, 2016 Categories: Blog, Delicious, Reddit, Refuge, SEO, Social Media, Social Media Bookmarking Site, StumbleUpon

By Vlad Vidaeff   Content creation is an increasingly important part of the marketer’s toolbox.  Whether it’s social media, e-mail marketing, or blogs, consumers have come to expect visually appealing and substantive content.  This blog will analyze the breadth of blog services that The REFUGE Group provides. (more…) (more…)

Twitter Eases 140 Character Limit, Creating Increased Flexibility By REFUGE Team

Posted on June 8th, 2016 Categories: Advertising, Blog, Social Media, Twitter

By Vlad Vidaeff   Twitter has been a frequent subject of our weekly blog and this comes as no surprise due to the frequent changes and additions the social media giant has been making in hopes of turning the company around.  One of the most frustrating aspects of composing a tweet has been the effect that links, photos, videos, and GIFs have on the character limit.  Previously, adding multimedia content took a chunk out of your 140-character limit which made it more difficult to get your message across even though your tweet would be more visually appealing.  This blog will (more…)

Amazon Launches Amazon Video Direct to Compete with Google and YouTube By REFUGE Team

Posted on June 1st, 2016 Categories: Amazon, Amazon Prime, Amazon Video Direct, Content Marketing, digital media, Live Streaming, Social Media, Streaming Services, YouTube

By Vlad Vidaeff   Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…) (more…)